Filter by Search
Filter by Type
- Article
- Whitepaper
- Webinar
Filter by Category
- Consumer Insights & Trends
- Digital
- Experiential & Events
- Food Campaigns
- Food PR
- Foodservice
- Media
- Other
- Retail
The performance plateau for CPG brands is real. If you think a performance-based mix of online search, social, and display ads covers all your marketing needs, you may be on the edge of a major sales drop. Once saturation kicks in, you’re left with a closed loop of existing customers,…
In this quarter’s food marketing creative trends report, the “food meets fashion” trend continues with QSR brands collaborating with popular shoemakers. Meanwhile, AI continues to impact the CPG category, and mainstream restaurant chains court cannabis culture. Finally, Pop-Tarts wins the internet with a college bowl game victory stunt that goes…
You might be skilled at capitalizing on macro trends in the food industry, like healthy eating, certain sauces and condiments, or flavor pairings. Fast-breaking trends? Not so much. When you do identify a trend on social media, it feels like you’re late to the party. And by the time you…
TV isn’t just the multiplex-sized screen on your living room wall anymore. There’s never been more video content, or such a wide audience consuming it — at home, during commutes, and at work. Yet CPG and Commodity Board marketers remain resistant to TV ad spend. Why? The truth is, there…
In Shakespeare’s Henry VI, written in 1591, Henry’s son says, “Ill blows the wind that profits nobody”. This is generally accepted as the origin of the saying, “It’s an ill wind that blows nobody any good.” Covid-19 was an ill wind for almost everybody, and supermarkets had their fair share…
Our blog offers a unique perspective on food industry news and views written by our experts in the field. Best of all it’s delivered right to your inbox.
Sign up now to for EHY Insights.