Consumer Insights & Trends

December 6, 2024

Beyond Health Food: How All CPG Food Brands Can Connect with Gen Z’s Wellness Revolution

The global consumer wellness market has exploded, reaching a staggering $1.8 trillion in 2024. At the forefront of this seismic growth? Gen Z. They aren’t just participating in wellness trends — they're redefining what wellness means, creating a fundamental shift in consumer expectations that CPG brands can't afford to ignore. …

Jessica Stampe, Sr. Account Executive 0

Digital

November 13, 2024

Craft a Genuine and Consistent Brand Voice Across Social Platforms: A Food CPG Marketer’s Guide

Maintaining a consistent brand voice across diverse social media platforms is a significant challenge for today’s food CPG marketers. How do you keep your brand's personality intact when jumping from LinkedIn's professional atmosphere to TikTok's fun-loving, trend-driven culture? This comprehensive guide offers practical strategies for developing and implementing a flexible…

Andrea Cade, Social Media Director 0

Digital

October 9, 2024

5 Powerful Ways CPG Brands Can Hook Gen Z on Social Media

As digital natives, Gen Z wields immense influence and trendsetting power, helping to reshape how brands connect with their audience. So for CPG companies like yours, understanding and adapting to their unique behaviors on social platforms is crucial. The challenge lies in balancing authenticity with ROI. Gen Z values transparency…

Andrea Cade, Social Media Director 0

Digital

October 1, 2024

Engagement Rates: The New North Star for CPG Digital Marketing Success

Finding ways to accurately measure digital campaign effectiveness is always a high priority for food marketers. But pinpointing conversions or calculating hard ROI can be elusive, particularly for top-of-funnel initiatives. And if you’re working with incomplete metrics, you won’t feel confident in your strategy or budget decisions. More and more,…

Andrea Cade, Social Media Director 0

Media

September 23, 2024

Rethinking TV Advertising for CPG Success

You're facing a marketing dilemma. You want to scale and find new audiences, but your current media mix simply isn't cutting it. Your customers are trapped in a closed loop at the bottom of the funnel. Without television advertising, you struggle to fill the top-of-funnel with viable prospects. If you're…

Justin Poe, VP/Media Director 0

Digital

August 30, 2024

Finding an Authentic Influencer Fit for Your CPG Food Brand

The explosion of social media influencer marketing has opened up new frontiers for CPG food brands to connect with younger consumers. But as we know, navigating this space can be tricky. Younger audiences like Millennials and Gen Z are highly distrustful of traditional advertising tactics and overt corporate messaging. They…

Andrea Cade, Social Media Director 0

Digital

July 31, 2024

7 Social Media Tools and Trends For Your Next Food Marketing Campaign

For food marketers, keeping up with the latest social media trends and platforms demands constant adaptation. And lately, relying on traditional advertising avenues or even tried-and-true social networks doesn’t cut it. Just in the last year, platforms like TikTok and Instagram have emerged as full-fledged search engines, redefining how consumers…

Andrea Cade, Social Media Director 0

Digital

June 17, 2024

Your Food Brand Website Isn’t an Ecommerce Engine — It’s the Driver for Brand Engagement

The consumer’s path to purchase just isn’t as straightforward as it used to be. Hybrid shopping — shopping in person and online — is now the norm. And if consumer packaged goods brands are to keep up with consumer behavior, they must re-evaluate their owned digital channels — their websites,…

Tori Brumfield, VP/Director of Client Services 0

Consumer Insights & Trends Media

May 14, 2024

4 Reasons Food Advertisers Must Invest in TV Brand Building — Yup, Even Smaller CPG Brands

The performance plateau for CPG brands is real. If you think a performance-based mix of online search, social, and display ads covers all your marketing needs, you may be on the edge of a major sales drop. Once saturation kicks in, you're left with a closed loop of existing customers,…

Justin Poe, VP/Media Director 0

Consumer Insights & Trends

January 30, 2024

Food Advertising Creative Taps Popular Trends From A.I. to Cannabis

In this quarter’s food marketing creative trends report, the “food meets fashion” trend continues with QSR brands collaborating with popular shoemakers. Meanwhile, AI continues to impact the CPG category, and mainstream restaurant chains court cannabis culture. Finally, Pop-Tarts wins the internet with a college bowl game victory stunt that goes…

EHY Digital 0