Craft a Genuine and Consistent Brand Voice Across Social Platforms: A Food CPG Marketer’s Guide

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WRITTEN BY
Andrea Cade,
Social Media Director

Maintaining a consistent brand voice across diverse social media platforms is a significant challenge for today’s food CPG marketers. How do you keep your brand’s personality intact when jumping from LinkedIn’s professional atmosphere to TikTok’s fun-loving, trend-driven culture?

This comprehensive guide offers practical strategies for developing and implementing a flexible yet cohesive brand voice that resonates across social channels. It’s designed to help you navigate the complexities of social media branding with confidence and authenticity.

You’ll learn how to: 

  • Develop a core brand voice rooted in foundational values
  • Successfully adapt your voice across different social platforms
  • Ensure consistency through collaboration
  • Respond effectively to real-time interactions, including crises 

Whether you’re refining your current social media strategy or building one from scratch, this guide will equip you with the tools to transform your brand’s social presence into a powerful asset for building consumer trust and loyalty.

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- Published November 13, 2024
Andrea Cade, Social Media Director

Andrea brings 15 years of experience in digital marketing working with brands of all sizes—from brick-and-mortar to pre-IPO global software companies. She brings go-to-market insights and experience across food and beverage, pharmaceutical, healthcare and software industries. She takes pride in creating full-funnel social media strategies that drive engagement and influence decisions. Her passion for data-driven strategies and a people-centric approach have proven valuable in the scalability, optimization, and success of EHY client’s social media and omni channel campaigns. Andrea oversees EHY’s Social Media and Influencer Marketing function which has launched and reintroduced food brands on social media including Alexia Frozen Potatoes, Martinelli’s Sparkling Cider and Apple Juice, Grown In Idaho Frozen Fries, California Walnuts and Idaho Potato Commission.