THOUGHT FOR FOOD

Food marketing isn’t always as easy as selling those proverbial hotcakes everyone talks about. It takes a ton of category experience. And for the last 30 years we’ve been helping brands to drive the purchase, preparation, and consumption of food in some of the industry’s toughest categories – including CPG, branded produce, and food commodity boards.

OUR SECRET SAUCE

Reversing a 5-year Category Decline

Making a Legacy Brand Relevant

National Attention on a $30K Budget

Our Latest Industry Insights

Brand ActivationChallenger Brand StrategySponsorship

How Idaho Potatoes Stole the Spotlight at the FIS World Cup—Without a Title Sponsorship

A fresh perspective on how support-level sponsorships can drive outsized impact for challenger brands In event marketing, title sponsorship is often seen as the only path to meaningful impact, especially at high-profile events. But visibility and value don’t always go to the highest bidder—and smart brands know it. With the…
Dana Valikai 0
Food Campaigns

Beyond Surveys: How to Unlock Authentic Insights with Real-Time Consumer Intelligence

CPG and commodity food brands that excel in today's market all have their pulse on the voice of their consumers. They are intimately familiar with sentiment as it evolves, not months later when survey data finally arrives.  Real-time data is required to match the speed of modern markets. In this…
Ali Sommer Simioni 0
Food CampaignsMedia

Beyond the Hype: How Food Marketers Can Navigate the GLP-1 Revolution

CPG food marketers who've seen health trends come and go know how it usually goes: A buzzy diet captures consumer attention, prompts temporary shopping behavior shifts, then fades as quickly as it arrives.  But GLP-1 medications like Ozempic and Wegovy are proving they have decidedly more staying power. With nearly…
Jessica Stampe, Account Supervisor 0

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