January 27, 2025
The Rise of Virtual Influencers: Opportunities and Risks for CPG Food Brand Marketers
Influencers play a well-established role in B2C digital marketing. But a new, AI-driven tactic is emerging with the potential to shake up influencer marketing and open new doors for CPG food marketers in the process. “Virtual influencers” are precisely what they sound like — digital avatars created using AI and…
