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EHY Digital

Media
September 12, 2023

Could Covid-19 Turn Out To Be a Win for the Grocery Industry?

In Shakespeare’s Henry VI, written in 1591, Henry’s son says, “Ill blows the wind that profits nobody”. This is generally accepted as the origin of the saying, “It’s an ill wind that blows nobody any good.”  Covid-19 was an ill wind for almost everybody, and supermarkets had their fair share…
EHY Digital 0
Historic figures eating Impossible Foods products
Consumer Insights & TrendsFood Campaigns
August 18, 2023

From Artificial Intelligence to Real World Comfort Cravers, Food Creative Embraces the Now

In this quarter’s Food Advertising Creative Trends report, QSR brands employ ChatGPT-written ads, CPG brand Impossible Foods creates a meatless musical, Branded commodity Milk PEP spoofs plant-based dairy alternatives, Kraft Foods gets massively comfortable with post-Covid cravings, and Heinz celebrates brand obsessed fans. Read on for more.  McDonald’s/Burger King -…
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Taco
Media
May 20, 2022

From NFTs to Boycotts, Food Marketing Aims for Relevance

In this quarter’s Food Marketing Creative Review, food and restaurant brands enter the metaverse with NFT offerings. Meanwhile, Tillamook hawks a giant hunk of cheese, Zaxby’s appropriates a celebrated internet meme, and Chipotle releases a long-awaited sequel to an award-winning film. And in other food marketing and advertising news, brands…
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Food PR
March 16, 2021

Empower Your Food PR Team to Say “No” When It Counts

No matter how well-oiled the machine, your food PR team simply can’t be everywhere and act on everything. Nor do you want them to. Only a handful of the “opportunities” that cross their desks have the power to truly move the needle for your food brand. And these “big boulders”…
EHY Digital
Food PROther
January 19, 2021

An Innovative Approach to a Traditional Ingredient

When it comes to marketing within food commodity boards, innovation is imperative to success. Being able to identify early trends and shifts in the marketplace can help unlock new opportunities for your food commodity’s product to flourish. Here at EvansHardy+Young (EHY), we’ve had the privilege of helping several of our…
EHY Digital 0
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