Food Campaigns Media

April 9, 2025

Beyond the Hype: How Food Marketers Can Navigate the GLP-1 Revolution

CPG food marketers who've seen health trends come and go know how it usually goes: A buzzy diet captures consumer attention, prompts temporary shopping behavior shifts, then fades as quickly as it arrives. But GLP-1 medications like Ozempic and Wegovy are proving they have decidedly more staying power. With nearly…

Jessica Stampe, Account Supervisor 0

Consumer Insights & Trends

December 6, 2024

Beyond Health Food: How All CPG Food Brands Can Connect with Gen Z’s Wellness Revolution

The global consumer wellness market has exploded, reaching a staggering $1.8 trillion in 2024. At the forefront of this seismic growth? Gen Z. They aren’t just participating in wellness trends — they're redefining what wellness means, creating a fundamental shift in consumer expectations that CPG brands can't afford to ignore. …

Jessica Stampe, Account Supervisor 0

Consumer Insights & Trends

August 19, 2021

From Languishing to Flourishing: 5 Health & Wellness Shifts Every Food Marketer Needs to Know

In April 2021, Adam Grant published a piece for the New York Times, “There’s a Name for the Blah You’re Feeling: It’s Called Languishing,” in which he succinctly named the collective emotion of 2021. In response, Dani Blum wrote “The Other Side of Languishing Is Flourishing,” providing a proactive step-by-step…

Jessica Stampe, Account Supervisor 0

3 Consumer Value Shifts That Will Have an Impact on Food Marketers in 2021

Consumer Insights & Trends Other

January 14, 2021

3 Consumer Value Shifts That Will Have an Impact on Food Marketers in 2021

If you’re reading this, it means you survived the most disruptive year in modern history. Profoundly put by Brené Brown, 2020 was the year of the FFT or “effin’ first time.” If there’s anything we learned in 2020 (where do we even begin?), it’s that there were a whole lot…

Jessica Stampe, Account Supervisor 0

Meal Kit Trends Post COVID EvansHardy+Young

Consumer Insights & Trends Other

September 14, 2020

5 Consumer Trends Driving a Resurgence in Meal Kits Right Now

For the meal kit industry, 2020 will be remembered as the year of the comeback. What consumer trends are driving the resurgence of meal kits right now? Many of the early consumer behavior shifts we saw this year were directly related to COVID-19. However, now months into the pandemic, we’re…

Jessica Stampe, Account Supervisor

Consumer Insights & Trends Digital Other

June 18, 2020

Monetizing Recipe Content: How Food Commodity Boards Can Capitalize as Online Grocery Surges

If there’s anything food marketers have learned over the past couple of months, it is how important an e-commerce channel strategy is. With consumers urged to stay home, online grocery shopping has grown exponentially. Home delivery has become an essential service for those who are elderly or immunocompromised, and it has…

Jessica Stampe, Account Supervisor

Consumer Research Rating EvansHardy+Young

Consumer Insights & Trends Food Campaigns

February 9, 2020

Who Cares What Your Customers Think. It’s How They Feel That Matters.

With a larger percentage of marketing budgets being spent on analytics YOY, you likely know more about your customers’ behaviors than ever before. Yet according to Brandwatch, more than 50% of marketers in 2020 feel they don’t have access to the right data that can help them know their customers…

Jessica Stampe, Account Supervisor

What Does a Customer Really Value in a Meal Kit Food Advertising Marketing EvansHardy+Young

Consumer Insights & Trends Retail

April 23, 2019

What Does the Customer Really Value in a Meal Kit?

If there’s one thing we learned about the meal kit business last year, it’s big business! But it’s also a complex and volatile industry. In this space where food and tech converge, intimately understanding the customer is a real challenge. And just when you think you’ve got everything figured out,…

Jessica Stampe, Account Supervisor

Meal Kit Watch On the Way Out or Here to Stay

Consumer Insights & Trends Retail

November 14, 2018

Meal Kit Watch: On the Way Out or Here to Stay?

While the meal-kit industry has gained momentum, progress hasn’t come without a fair share of challenges. High customer acquisition costs, low retention rates, and operational inefficiencies have strained industry pioneers like Blue Apron and many others. As competition grows to more than 150 meal kit options, companies are testing new…

Jessica Stampe, Account Supervisor

Meal Kits Food Marketing Pro EvansHardy+Young

Consumer Insights & Trends Retail

July 17, 2018

How to Unlock the Food Marketing Potential of Meal Kits

It’s no secret that meal delivery kits are big business. According to Statista, the fresh-food meal kit delivery market is valued at $4.65 billion and expected to reach $11 billion in 2022. They are grabbing the attention of male shoppers, busy families, Millennials and GenXers who are 3 times more…

Jessica Stampe, Account Supervisor