Food Campaigns Media

October 1, 2020

The Key to Pivoting Your Foodservice Media Strategies Amid COVID-19

Regardless of industry, COVID-19 has caused widespread disruption. Foodservice is among those industries being most devastated by the pandemic. As a food marketer, with more than 100,000 restaurant closures, you’ve likely found yourself evaluating and reevaluating your marketing and media plans over the past several months. And the foodservice sector…

Bobby Georges, Sr. Media Negotiator

Media Consumption by Generations EvansHardy+Young

Digital Media Other

May 31, 2020

8 Media Questions You Should Be Asking When Recalibrating Your Food Media Plan During COVID-19

As the COVID-19 crisis seemingly begins to wane, the havoc that remains in its wake is still very much present. While many personal and business enterprises begin reassessing, at EvansHardy+Young (EHY) we are continuing to carefully recalibrate our clients' advertising media strategies. Like them, you're likely facing some of the same challenges…

Lily Katz-Smolenske, Senior VP Media Director

Empty Grocery Shelves COVID-19 EvansHardy+Young

Consumer Insights & Trends Retail

March 31, 2020

Record Sales & Empty Shelves: The Short- and Long-Term Impact of COVID-19 on Supermarkets

Businesses all over the country are shutting down as responses to COVID-19 increase daily. Meanwhile supermarkets are working around the clock. And they are one of the very few remaining places where people can’t avoid coming in close contact with each other. As supermarkets scramble to stay ahead of rapidly…

John Stranger, VP/Group Supervisor

Crowd of colorful faces for Social Targeting and Segmentation EvansHardy+Young

Digital Food Campaigns

March 16, 2020

Why Social Media is the Best Tactic for Segmentation, Targeting and Positioning

The most universal truth among all communicators is: You’ve got to know your audience. For writers and comedians, it might be about how to hook your reader or get a laugh. But for marketers, the reason you have to know your audience is so you can segment, target and position toward…

Carina Ost, Social Media Supervisor

Experiential & Events Food PR Foodservice Other

February 27, 2020

Planting the Seed for Strong Marketing Partnerships

As most of us have learned through experience, anything forced is likely to fail. (Think square peg, round hole). Conversely, as I've seen during my PR career, organic connections and partnerships – those that develop authentically, based on shared values or goals – tend to yield optimal results. A case in point…

Andrea Schepke, PR Director

Consumer Research Rating EvansHardy+Young

Consumer Insights & Trends Food Campaigns

February 9, 2020

Who Cares What Your Customers Think. It’s How They Feel That Matters.

With a larger percentage of marketing budgets being spent on analytics YOY, you likely know more about your customers’ behaviors than ever before. Yet according to Brandwatch, more than 50% of marketers in 2020 feel they don’t have access to the right data that can help them know their customers…

Jessica Stampe, Sr. Account Executive

Food Advertising Illustration EvansHardy+Young

Food Campaigns Media

January 28, 2020

Is Your Media Buy Working in the Crowded Food Landscape?

Introducing a new consumer packaged food item in a crowded category can present a multitude of marketing challenges. Media strategies that break through to the increasingly complex consumer targets need to be carefully planned. So how can you ensure your media plan delivers a high level of engagement? And make…

Lily Katz-Smolenske, Senior VP Media Director

Food Campaigns

December 17, 2019

The Top Food Hashtag Holidays Your Brand Should Celebrate

When it comes to food holidays, your brand simply can’t afford to ignore them. We've all heard people complain that there is a frivolous food holiday for every single day of the year. While there is some truth to that (hello, Lima Bean Respect Day on April 20th), they are…

Carina Ost, Social Media Supervisor

Jonathan Winters-Buckeye Food Marketing Advertising EvansHardy+Young

Food Campaigns Food PR

October 3, 2018

Improvisational Food Marketing: Lessons from Jonathan Winters

I first met Jonathan Winters in a local cigar store that is owned by a pal of mine. Mr. Winters was the only customer in the shop one day when I walked in. A bit of small talk ensued, during which Jonathan asked me where I was from. When I…

Dennis Hardy, President / CEO

Digital

July 24, 2018

Do Food Influencers Really Have a Strong Influence?

When most food marketers consider a food influencer for their brand, the first steps they take are almost always the same: they head to the influencer’s Instagram, look at their number of followers and scroll through some photos of food. It’s a natural initial evaluation, but they are missing so…

Carina Ost, Social Media Supervisor