December 6, 2024
Beyond Health Food: How All CPG Food Brands Can Connect with Gen Z’s Wellness Revolution
The global consumer wellness market has exploded, reaching a staggering $1.8 trillion in 2024. At the forefront of this seismic growth? Gen Z. They aren’t just participating in wellness trends — they're redefining what wellness means, creating a fundamental shift in consumer expectations that CPG brands can't afford to ignore. …
May 14, 2024
4 Reasons Food Advertisers Must Invest in TV Brand Building — Yup, Even Smaller CPG Brands
The performance plateau for CPG brands is real. If you think a performance-based mix of online search, social, and display ads covers all your marketing needs, you may be on the edge of a major sales drop. Once saturation kicks in, you're left with a closed loop of existing customers,…
January 30, 2024
Food Advertising Creative Taps Popular Trends From A.I. to Cannabis
In this quarter’s food marketing creative trends report, the “food meets fashion” trend continues with QSR brands collaborating with popular shoemakers. Meanwhile, AI continues to impact the CPG category, and mainstream restaurant chains court cannabis culture. Finally, Pop-Tarts wins the internet with a college bowl game victory stunt that goes…
August 18, 2023
From Artificial Intelligence to Real World Comfort Cravers, Food Creative Embraces the Now
In this quarter’s Food Advertising Creative Trends report, QSR brands employ ChatGPT-written ads, CPG brand Impossible Foods creates a meatless musical, Branded commodity Milk PEP spoofs plant-based dairy alternatives, Kraft Foods gets massively comfortable with post-Covid cravings, and Heinz celebrates brand obsessed fans. Read on for more. McDonald’s/Burger King -…
In this quarter’s food advertising creative trends report, CPG brand Pringles turns a hamster into a musical star, Oatly launches a plant-based Philadelphia cream cheese, and Velveeta places a late-night “foodie” call. Meanwhile, QSR Jimmy John’s serves up cookies and MILFS, BK recruits gamers for Call of Duty, and McDonald’s…
February 10, 2023
Food Advertising Creative Closes Out 2022, Looks Toward Super Sunday
In this quarter’s food advertising creative roundup, CPG Liquid Death Water stages a “Taze” Test, Ocean Spray Cranberries get “jiggly” with it, and QSR Dave’s Hot Chicken markets FOMO while Dole pushes YOLO. Meanwhile, Chipotle uses AR to encourage people to stick with their resolutions, and snack brands begin to…
December 20, 2022
4 Ways to Reduce the Impact of Food Inflation on Consumers — Without Cutting Your Prices
To cope with spiraling food costs during the inflation crisis, consumers are doing two things. First, they're finding different, cheaper supermarkets, like Lidl, Dollar General, Food4Less and Family Dollar. This means higher-end retailers like Sprouts, Wegmans, Fresh Market, Harris Teeter and Publix are lagging behind in in-person visits. Secondly, consumers…
June 6, 2022
Consumer Demand for Convenience Knows No Bounds
Consumers have come to expect convenience in all their dealings--the ‘frictionless transaction’ in online shopping parlance. I recently visited Las Vegas for the first time since before the pandemic. I was driving from downtown to the Strip when I passed the section where all the wedding chapels are. I noticed…
