August 19, 2021
From Languishing to Flourishing: 5 Health & Wellness Shifts Every Food Marketer Needs to Know
In April 2021, Adam Grant published a piece for the New York Times, “There’s a Name for the Blah You’re Feeling: It’s Called Languishing,” in which he succinctly named the collective emotion of 2021. In response, Dani Blum wrote “The Other Side of Languishing Is Flourishing,” providing a proactive step-by-step…
March 10, 2021
A Trend That Is Here To Stay: Plant-forward Food Consumption
The pandemic has caused many changes in consumer behavior, leading to discussion about how ephemeral those changes are, or alternatively if they are trends that have become 'the new normal'. Will everyone be baking their own bread from now on, or once commuting hours come back, will that fall by…
November 23, 2020
3 Increasingly Popular Media Platforms Your Food Brand Should Investigate Right Now
The confluence of better technology and COVID-19 stay-at-home orders has caused new and improved media platforms to emerge, and they are experiencing unexpected growth. While some of these platforms were around prior to the pandemic, consumers now engage with available digital platforms more frequently to stay informed, entertained and educated.…
September 25, 2020
Why Human Well-Being Should Be Your Top Food Marketing KPI
As a marketer, you’re good at your job if you narrow in on a singular problem, lay out a targeted strategy, and identify a specific KPI. While this process is the baseline to proving the value of your role, it’s easy to lose sight of the forest for the trees. When…
September 14, 2020
5 Consumer Trends Driving a Resurgence in Meal Kits Right Now
For the meal kit industry, 2020 will be remembered as the year of the comeback. What consumer trends are driving the resurgence of meal kits right now? Many of the early consumer behavior shifts we saw this year were directly related to COVID-19. However, now months into the pandemic, we’re…
If necessity is the mother of invention, then the pandemic has produced the mother of all necessities. Innovation has accelerated to levels never even dreamed of in the retail food industry because rapid and dramatic change is currently essential to survival. Forty-five percent of consumers have changed at least one brand preference since…
