Consumer Insights & Trends Retail

June 29, 2020

The New Grocery Landscape, Is It Fleeting or Here to Stay?

With all the changes wrought by the coronavirus pandemic, only a crazy person would try to predict which of those changes in the grocery industry will stick and which will fall by the wayside. Well ... here I go. In July 1848, Jean-Baptiste Alphonse Karr, editor of Le Figaro and a novelist (mostly romances), wrote,…

John Stranger, VP/Group Supervisor

Consumer Insights & Trends Digital Other

June 18, 2020

Monetizing Recipe Content: How Food Commodity Boards Can Capitalize as Online Grocery Surges

If there’s anything food marketers have learned over the past couple of months, it is how important an e-commerce channel strategy is. With consumers urged to stay home, online grocery shopping has grown exponentially. Home delivery has become an essential service for those who are elderly or immunocompromised, and it has…

Jessica Stampe, Sr. Account Executive

Consumer Insights & Trends Digital

April 15, 2020

The Food Industry is Pushing Innovation to New Heights

There’s a lot we can learn from the leaders who decided to be proactive rather than reactive, who quickly identified the potential benefits of technical innovation and created advantages during a time when few seemed to exist. They’ve offered us a glimpse of how the food industry is capable taking…

Keith Butler, VP/Digital Strategist

Empty Grocery Shelves COVID-19 EvansHardy+Young

Consumer Insights & Trends Retail

March 31, 2020

Record Sales & Empty Shelves: The Short- and Long-Term Impact of COVID-19 on Supermarkets

Businesses all over the country are shutting down as responses to COVID-19 increase daily. Meanwhile supermarkets are working around the clock. And they are one of the very few remaining places where people can’t avoid coming in close contact with each other. As supermarkets scramble to stay ahead of rapidly…

John Stranger, VP/Group Supervisor

Kroger Mobile Delivery EvansHardy+Young Food Marketing

Consumer Insights & Trends Other Retail

March 5, 2020

Grocers Take Drastic Measures in Effort to Gain Consumer Approval

Supermarket operators are trying tactics to satisfy their customers in ways that even just a few short years ago would have been unthinkable. A store where you just pick up your choices and walk out – with no checkout and no scanning? This model, Amazon Go, is being tested by any number of…

John Stranger, VP/Group Supervisor

Consumer Research Rating EvansHardy+Young

Consumer Insights & Trends Food Campaigns

February 9, 2020

Who Cares What Your Customers Think. It’s How They Feel That Matters.

With a larger percentage of marketing budgets being spent on analytics YOY, you likely know more about your customers’ behaviors than ever before. Yet according to Brandwatch, more than 50% of marketers in 2020 feel they don’t have access to the right data that can help them know their customers…

Jessica Stampe, Sr. Account Executive

Why We Should Eliminate All Food Commodity Marketing Boards

Consumer Insights & Trends

January 21, 2020

Why We Should Eliminate All Food Commodity Marketing Boards

I have a confession to make. I hate food commodity marketing boards. You may find my opinion surprising, given that my firm has enjoyed a great track record of helping food commodity marketing boards accomplish their goals for over thirty years. I’ll explain my reasoning in a minute. But first, we need a…

Dennis Hardy, President / CEO

Traditions or Trends: Notable Food Marketing Creative

Consumer Insights & Trends Food Campaigns Media

January 7, 2020

Traditions or Trends: Notable Food Marketing Creative

The fourth quarter of 2019 saw a slew of creative holiday-themed food marketing and advertising, including two meaty turns on what has become an odd and endearing annual tradition. In QSR news, last summer's Chicken Sandwich War reared its head once again. And in the grocery category, Sam’s Club introduced…

Kirk Evans, VP/Assoc Creative Director

Going out of Business Window Sign Grocery Store Forecast

Consumer Insights & Trends Retail

December 11, 2019

Grocery Shopping in 2031: Are you ready for a whole new world?

How will grocery shopping be different in 2031? Consider that the first iPhone was released just 12 years ago, and it has changed everything we do — from getting directions, booking travel, summoning a car, staying in touch with friends, reading the news, getting recommendations. You know what I am…

John Stranger, VP/Group Supervisor

New Food Ads for Quarter One of 2019 - Food Marketing EvansHardy+Young

Consumer Insights & Trends Food Campaigns

October 15, 2019

Your Fall 2019 Trends Update: Recent Food Marketing Creative

Fall is here, and with it comes pumpkin spice to make just about everything nice. The third quarter of 2019 saw creative food marketing and advertising capitalizing on the omnipresent annual trend in both humorous and attention-getting ways. In addition, the plant-based movement in fast food continued its momentum, even in the…

Kirk Evans, VP/Assoc Creative Director