hands holding plate of plant based foods

Consumer Insights & Trends Food PR Foodservice

September 20, 2019

Plant-Based or Not, Here is How to Join the Conversation

In the past year, sales of plant-based foods grew 11 percent, bringing the plant-based market to $4.5 billion, as reported in Forbes, July 22, 2019. What’s more, the number of new U.S. food and drink products mentioning “plant-based” grew 268 percent between 2012 and 2018, according to Mintel. Suffice it…

Andrea Schepke, PR Director

Food Marketing in the Attention Economy Food Advertising EvansHardy+Young

Consumer Insights & Trends Digital

June 18, 2019

Food Marketing in the Attention Economy

When it comes down to it, food marketers are dealing with the issue of consumer’s lack of time and attention. As more marketing spend shifts to digital, it’s important we learn to navigate today’s attention economy. Our digital platforms, perhaps most importantly our social networks, are built using a business…

Keith Butler, VP/Digital Strategist

What Does a Customer Really Value in a Meal Kit Food Advertising Marketing EvansHardy+Young

Consumer Insights & Trends Retail

April 23, 2019

What Does the Customer Really Value in a Meal Kit?

If there’s one thing we learned about the meal kit business last year, it’s big business! But it’s also a complex and volatile industry. In this space where food and tech converge, intimately understanding the customer is a real challenge. And just when you think you’ve got everything figured out,…

Jessica Stampe, Sr. Account Executive

Consumer Insights & Trends Food PR

March 19, 2019

Recipe for Love: How Food is Influencing Online Dating

We’ve all heard the saying the way to a wo/man’s heart is through their stomach. So, it shouldn’t be a surprise to learn food plays a central role in people’s feelings toward each other. It may even be a predictor of the people we find ourselves attracted to. Let me…

Emily Nordee-Rogers, PR Director

The Food Snacking Trend is Over EvansHardy+Young

Consumer Insights & Trends Retail

February 12, 2019

The Snacking Trend is Over

That’s right, snacking should no longer be considered a food trend. It’s now the new normal and it's here to stay. In fact, 50% of all eating occasions are now snacks. A December Mintel report states that 94% of adults snack daily, which raises the question, what are those other…

John Stranger, VP/Group Supervisor

Meal Kit Watch On the Way Out or Here to Stay

Consumer Insights & Trends Retail

November 14, 2018

Meal Kit Watch: On the Way Out or Here to Stay?

While the meal-kit industry has gained momentum, progress hasn’t come without a fair share of challenges. High customer acquisition costs, low retention rates, and operational inefficiencies have strained industry pioneers like Blue Apron and many others. As competition grows to more than 150 meal kit options, companies are testing new…

Jessica Stampe, Sr. Account Executive

Artificial Intelligence Food Industry Marketing EvansHardy+Young

Consumer Insights & Trends Digital

October 30, 2018

New Ways Food Marketers are Using Artificial Intelligence

Historically, food marketers are not considered early adopters of new technologies. But this is all changing in some very new and profound ways. Artificial Intelligence (AI) is one area where food marketers are making use of the latest and greatest technical advances. And with this new technology able to deliver…

Keith Butler, VP/Digital Strategist

Consumer Insights & Trends Food PR

September 11, 2018

Is Your Food Brand in the Conversation?

Having worked nearly 20 years in the fashion industry, I learned early on how trends come and go with the seasons. You can be hot one day, and easily gone the next. Learning to successfully navigate these swings can be the difference between being a fad or a thriving, sustainably…

Jaime Eschette, Marketing Director

Foodservice Technology Food Marketing EvansHardy+Young

Consumer Insights & Trends Digital Foodservice

August 21, 2018

New Foodservice Technology You Have to See to Believe

As technology and artificial intelligence (AI) creep into more and more applications within the mainstream foodservice space, it’s clear to see the future of the restaurant world is here. As food marketers, this presents new and exciting ways to attract more customers and give them what they’re craving – an…

Emily Nordee-Rogers, PR Director

Woman Shopping Food Advertising Transparency EvansHardy+Young

Consumer Insights & Trends Food Campaigns Media

August 9, 2018

The Trend Toward Transparency in Food Advertising

Remember the days when food was food? When you pretty much ate whatever was put in front of you (except yucky stuff like liver and gizzards) and really could care less about what was in it? Well, those days are over and gone. Consumers have been focusing on food transparency,…

Kirk Evans, VP/Assoc Creative Director