Digital

November 13, 2024

Craft a Genuine and Consistent Brand Voice Across Social Platforms: A Food CPG Marketer’s Guide

Maintaining a consistent brand voice across diverse social media platforms is a significant challenge for today’s food CPG marketers. How do you keep your brand's personality intact when jumping from LinkedIn's professional atmosphere to TikTok's fun-loving, trend-driven culture? This comprehensive guide offers practical strategies for developing and implementing a flexible…

Andrea Cade, Social Media Director 0

Digital

October 9, 2024

5 Powerful Ways CPG Brands Can Hook Gen Z on Social Media

As digital natives, Gen Z wields immense influence and trendsetting power, helping to reshape how brands connect with their audience. So for CPG companies like yours, understanding and adapting to their unique behaviors on social platforms is crucial. The challenge lies in balancing authenticity with ROI. Gen Z values transparency…

Andrea Cade, Social Media Director 0

Digital

October 1, 2024

Engagement Rates: The New North Star for CPG Digital Marketing Success

Finding ways to accurately measure digital campaign effectiveness is always a high priority for food marketers. But pinpointing conversions or calculating hard ROI can be elusive, particularly for top-of-funnel initiatives. And if you’re working with incomplete metrics, you won’t feel confident in your strategy or budget decisions. More and more,…

Andrea Cade, Social Media Director 0

Digital

August 30, 2024

Finding an Authentic Influencer Fit for Your CPG Food Brand

The explosion of social media influencer marketing has opened up new frontiers for CPG food brands to connect with younger consumers. But as we know, navigating this space can be tricky. Younger audiences like Millennials and Gen Z are highly distrustful of traditional advertising tactics and overt corporate messaging. They…

Andrea Cade, Social Media Director 0

Digital

July 31, 2024

7 Social Media Tools and Trends For Your Next Food Marketing Campaign

For food marketers, keeping up with the latest social media trends and platforms demands constant adaptation. And lately, relying on traditional advertising avenues or even tried-and-true social networks doesn’t cut it. Just in the last year, platforms like TikTok and Instagram have emerged as full-fledged search engines, redefining how consumers…

Andrea Cade, Social Media Director 0

Digital

June 17, 2024

Your Food Brand Website Isn’t an Ecommerce Engine — It’s the Driver for Brand Engagement

The consumer’s path to purchase just isn’t as straightforward as it used to be. Hybrid shopping — shopping in person and online — is now the norm. And if consumer packaged goods brands are to keep up with consumer behavior, they must re-evaluate their owned digital channels — their websites,…

Tori Brumfield, VP/Director of Client Services 0

Consumer Insights & Trends Digital

November 28, 2023

Fast-Breaking, Ongoing, and Macro Trends: Which Ones Are Worth the Chase?

You might be skilled at capitalizing on macro trends in the food industry, like healthy eating, certain sauces and condiments, or flavor pairings. Fast-breaking trends? Not so much. When you do identify a trend on social media, it feels like you’re late to the party. And by the time you…

Tori Brumfield, VP/Director of Client Services 0

Digital

May 8, 2023

Food Marketers’ Secret Weapon: 4 New Instacart Features That Elevate Your Ad Tactics

Most food marketers know that sponsored product ads are tried and true, and Instacart is a boon to any CPG marketing strategy. Why? Because few e-commerce apps make it easier for marketers and retailers to market their products, or consumers to add products like yours to their carts. What you…

Tori Brumfield, VP/Director of Client Services 0

Digital

November 30, 2020

5 Ways to Keep Your Food Brand in the Social Media Conversation in 2021

As we say goodbye to 2020 — a most unprecedented year — social media food marketers find ourselves yet again in a tenuous position. We have to plan campaigns for the next year, set KPI goals and start negotiating contracts and partnerships. However, contrary to the hopes we had in…

Bre Rodriguez, Social Media Supervisor

Consumer Insights & Trends Digital Food Campaigns Media

November 23, 2020

3 Increasingly Popular Media Platforms Your Food Brand Should Investigate Right Now

The confluence of better technology and COVID-19 stay-at-home orders has caused new and improved media platforms to emerge, and they are experiencing unexpected growth. While some of these platforms were around prior to the pandemic, consumers now engage with available digital platforms more frequently to stay informed, entertained and educated.…

Lily Katz-Smolenske, Senior VP Media Director