Media

January 27, 2025

The Rise of Virtual Influencers: Opportunities and Risks for CPG Food Brand Marketers

Influencers play a well-established role in B2C digital marketing. But a new, AI-driven tactic is emerging with the potential to shake up influencer marketing and open new doors for CPG food marketers in the process. “Virtual influencers” are precisely what they sound like — digital avatars created using AI and…

Ali Sommer Simioni 0

Media

September 23, 2024

Rethinking TV Advertising for CPG Success

You're facing a marketing dilemma. You want to scale and find new audiences, but your current media mix simply isn't cutting it. Your customers are trapped in a closed loop at the bottom of the funnel. Without television advertising, you struggle to fill the top-of-funnel with viable prospects. If you're…

Justin Poe, VP/Media Director 0

Consumer Insights & Trends Media

May 14, 2024

4 Reasons Food Advertisers Must Invest in TV Brand Building — Yup, Even Smaller CPG Brands

The performance plateau for CPG brands is real. If you think a performance-based mix of online search, social, and display ads covers all your marketing needs, you may be on the edge of a major sales drop. Once saturation kicks in, you're left with a closed loop of existing customers,…

Justin Poe, VP/Media Director 0

Media

September 20, 2023

Unmute the Myths: Tuning into the Real Benefits of TV Advertising for CPG and Commodity Board Marketers

TV isn’t just the multiplex-sized screen on your living room wall anymore. There’s never been more video content, or such a wide audience consuming it — at home, during commutes, and at work. Yet CPG and Commodity Board marketers remain resistant to TV ad spend. Why? The truth is, there…

Justin Poe, VP/Media Director 0

Media

September 12, 2023

Could Covid-19 Turn Out To Be a Win for the Grocery Industry?

In Shakespeare’s Henry VI, written in 1591, Henry’s son says, “Ill blows the wind that profits nobody”. This is generally accepted as the origin of the saying, “It’s an ill wind that blows nobody any good.” Covid-19 was an ill wind for almost everybody, and supermarkets had their fair share…

EHY Digital 0

Media

July 18, 2022

Food Advertising Creative Embraces Stunt and Event Marketing

Brands from CPG to QSR are increasingly engaging consumers tuning out conventional advertising through fun stunt marketing and live events. It’s a great way to create a buzz about a brand through more organic means, such as free exposure via news media. To see what we’re talking about, read on.…

EHY Digital 0

Media

March 10, 2023

5 Food Tech Trends With Major Potential for CPG

The food tech presentations at The Consumer Electronics Show (CES) are where you can find the latest trends that affect the food and food services industry. This past January, CES showcased advancements in consumer electronics, ingredients, and trailblazing AI products that are sure to revolutionize CPG. EHY walked the floor…

Justin Poe, VP/Media Director 0

Media

October 31, 2022

Food Advertising Creative Takes Full Advantage of Fall Holidays

The advent of fall brings Halloween promotions and a proliferation of pumpkin spice to food marketing. Meanwhile, food brands continue to make their presence felt in the metaverse while also appealing to consumer trends, including dining at home and concerns about environmental sustainability. And one QSR travels to a drive-thru…

NF admin 0

Media

May 20, 2022

From NFTs to Boycotts, Food Marketing Aims for Relevance

In this quarter’s Food Marketing Creative Review, food and restaurant brands enter the metaverse with NFT offerings. Meanwhile, Tillamook hawks a giant hunk of cheese, Zaxby’s appropriates a celebrated internet meme, and Chipotle releases a long-awaited sequel to an award-winning film. And in other food marketing and advertising news, brands…

EHY Digital 0

Media

February 11, 2022

Flavor Meets Fashion: Merch Mania Strikes Food Marketing Creative

Last quarter’s creative review called out a burgeoning food and beverage marketing trend centering on fashion merchandise tie-ins among brands including McDonald’s, Heinz, Goldfish Crackers, and more. Since then, the use of the tactic has increased dramatically with CPG brands including Sunny D and Vita Coco, Commodities like Avocados from…

EHY Edit Team 0