Digital Food Campaigns Food PR Media Other

February 13, 2020

Agency Jargon. Useless Soft Metrics. It’s Time for Food Agency BS Bingo!

We’ve all heard the saying, “If you can't dazzle them with brilliance, baffle them with BS.” If you ever feel like your agency is leaning a little too heavily on the “baffle” side of this equation, then it's time for you to deploy the Food Agency BS Bingo Card. It’s…

Dennis Hardy, President / CEO

Food Advertising Illustration EvansHardy+Young

Food Campaigns Media

January 28, 2020

Is Your Media Buy Working in the Crowded Food Landscape?

Introducing a new consumer packaged food item in a crowded category can present a multitude of marketing challenges. Media strategies that break through to the increasingly complex consumer targets need to be carefully planned. So how can you ensure your media plan delivers a high level of engagement? And make…

Lily Katz-Smolenske, Senior VP Media Director

Traditions or Trends: Notable Food Marketing Creative

Consumer Insights & Trends Food Campaigns Media

January 7, 2020

Traditions or Trends: Notable Food Marketing Creative

The fourth quarter of 2019 saw a slew of creative holiday-themed food marketing and advertising, including two meaty turns on what has become an odd and endearing annual tradition. In QSR news, last summer's Chicken Sandwich War reared its head once again. And in the grocery category, Sam’s Club introduced…

Kirk Evans, VP/Assoc Creative Director

Media

March 12, 2019

Unlock New Food Prospects with Improved Media Targeting

With the rise of the millennial generation, food priorities are shifting. Often more inquisitive about their food from source to plate, this digital native is applying greater pressure on food brands. Demanding transparency, they expect honesty in marketing messaging and public persona. Amanda Topper, Food Analyst at Mintel, captures this…

Lily Katz-Smolenske, Senior VP Media Director

Food Campaigns Food PR Media

February 19, 2019

4 New Food PR Stunts that Attracted Big Media Attention

Share of voice has become extremely competitive within the food industry. Food marketers are going to great lengths to make their voice standout from the rest. This fierce competition has led to some of the most creative food PR campaigns to date. Here are a few noteworthy moments that captured…

Madison Serrano, PR Sr Account Executive

New Food Ads January 2019 Food Marketing Advertising

Food Campaigns Food PR Media

January 15, 2019

5 Hilarious Food Advertising Moments to Kick-off 2019

The new year is here, and with it comes new and exciting ideas from the world of food advertising and marketing. In the year ahead, we’ll continue to monitor creative trends and publish a sampling of noteworthy recent work that has caught our eye. For our first installment of 2019,…

Kirk Evans, VP/Assoc Creative Director

Food Campaigns Media

October 25, 2018

Boost Food Campaign Results with 5 Local Digital Media Strategies

Consumers are increasingly dependent on mobile usage, mobile pay, wearable devices, digital personal voice assistants, and other new technologies to make their life (and purchasing behavior) easier. The heavy adoption of these new technologies also brings forth new opportunities to effectively reach consumers at the local level. Traditional platforms are…

Lily Katz-Smolenske, Senior VP Media Director

5 of the Most Interesting Food Ads September 2018 EvansHardy+Young Food Advertising

Food Campaigns Food PR Media

September 18, 2018

5 of the Most Interesting Food Advertisements Right Now

After working in nearly every segment of the food industry for over 30 years, we have developed deep category insights into the consumer behavior and motivations that drive the purchasing, preparation, and consumption of food. As part of this process we’re constantly monitoring food advertising for trends, strategies, and creative…

Kirk Evans, VP/Assoc Creative Director

Food Campaigns Food PR Media

August 28, 2018

This is What Happens When You Have a Great Food Story

In the PR world the saying goes, “You’re only as good as your last story.” But, as food marketers we know good stories don’t just happen. They’re carefully curated to encourage a specific response. So, who is catching your attention with powerful food storytelling right now? Below are just a…

Madison Serrano, PR Sr Account Executive

Woman Shopping Food Advertising Transparency EvansHardy+Young

Consumer Insights & Trends Food Campaigns Media

August 9, 2018

The Trend Toward Transparency in Food Advertising

Remember the days when food was food? When you pretty much ate whatever was put in front of you (except yucky stuff like liver and gizzards) and really could care less about what was in it? Well, those days are over and gone. Consumers have been focusing on food transparency,…

Kirk Evans, VP/Assoc Creative Director