Food Campaigns Food PR Media

June 26, 2018

Here are 6 of the Best New Food Campaigns Right Now

Every quarter we publish a sampling of recent, noteworthy food campaigns from the worlds of Commodity, Packaged Foods, and Branded Produce, with the purpose of informing and inspiring those with similar interests. Here’s just a few that caught our attention in the second quarter of 2018.

Kirk Evans, VP/Assoc Creative Director

Chef in blue coat instructing two women students on prepping food

Media

May 5, 2018

How to Get Appetizing Results from Your Food Media Buy

Nearly everyone is fighting for a share of stomach these days, which has resulted in increased pressure on media strategies tasked with breaking through the chatter. Fortunately for food brands, there is a lot you can do to make a message more appealing and appetizing and there is a wealth of…

Lily Katz-Smolenske, Senior VP Media Director

Food Campaigns Food PR Media

March 22, 2018

The Best New Food Campaigns of the Quarter Are…

We’re constantly monitoring trends, strategies, and creative work for products and companies in the food industry. Every quarter we publish a random sampling of recent campaigns, with the purpose of informing and inspiring those with similar interests. Within the first few months of 2018 we’ve already seen some great new…

Kirk Evans, VP/Assoc Creative Director

Pressing blue button on computer keyboard says buy

Food Campaigns Media

January 31, 2018

A Food Marketer’s Guide To Programmatic Media

Competition within the media space has always been fierce. But, more than ever, things are heating up within the food industry as new technology, innovation, and start-ups challenge the status quo. Across all sectors of industry, authenticity, customization, and speed continue to be the elements required to “win”. So, when…

Lily Katz-Smolenske, Senior VP Media Director

Hand with tv remote in front of grid of televisions

Food Campaigns Food PR Media

January 3, 2018

Quarterly Food Advertising and Marketing Round-up

After working in nearly every segment of the food industry for over 30 years, we have developed deep category insights into the consumer behavior and motivations that drive the purchasing, preparation, and consumption of food. As part of this process we’re constantly monitoring trends, strategies, and creative work for products…

Kirk Evans, VP/Assoc Creative Director

EHY Native Advertise EatingWell Magazine With Pom

Media

June 1, 2017

Food Brands Embrace Native Advertising in Print

Native advertising, integrated content, custom content, branded content, advertorial, sponsored by, promotional feature… To the reader, is it advertising or editorial? As digital and social platforms continue to monetize with native in various forms, the popularity and learnings from digital has spread opportunities to the magazine field. While print advertorials…

Lily Katz-Smolenske, Senior VP Media Director

Idaho Potato Truck on Hughes Barge in NYC

Experiential & Events Food PR Media

May 2, 2017

The Big Idaho Potato Tours The Big Apple

The Big Idaho® Potato Truck had already generated hundreds of millions of media impressions across the country, but it was simply too big to drive on the streets of New York City. We knew it would take a highly unusual event to capture New Yorkers’ interest. It would have to be outlandish…

Sue Kennedy, PR Director

Idaho Potato Farmer in blue hat with dog sitting on couch watching TV of EvansHardy+Young Commercial

Digital Food Campaigns Media

March 11, 2017

TV Ads Still the Most Powerful Medium for Building Food Brands

In 2017, for the first time ever, digital media spending is expected to overtake TV advertising: businesses around the world will spend more in internet advertising than television. According to eMarketer, in the US, TV’s share will be at 35.8% of Total Media Ad spend and Digital at 38.4%. So it…

Lily Katz-Smolenske, Senior VP Media Director

Honey Cupcake with Blueberry EvansHardy+Young

Digital Media

February 4, 2017

3 Ways To Make Readers Crave Your Food Brand Newsletters

They flood our email inboxes daily, but how many do we actually read? With more than 200 billion emails sent and received daily, standing out in an overflowing inbox is no easy feat. Email newsletters are one of the easiest and most direct ways to market food brands to consumers, so everyone and…

Taylor DeVries, PR Sr Account Executive

Media

December 14, 2016

How To Extend Media Reach & Increase Added Value For Food Brands

When I was a kid in France, we travelled all over Europe camping with the family. My mother would always overpack our little French car, which would infuriate my dad, who tried his best to make it all fit. Mom would keep all the family toiletries in the BOAC travel…

Lily Katz-Smolenske, Senior VP Media Director