Demystifying Twitter for Food Brands to Drive Results Food Marketing Social Marketing EvansHardy+Young

Digital

June 25, 2019

Demystifying Twitter for Food Brands to Drive Results

With its abundance of appetite appeal, glamour shots and videos of delicious foods, Instagram seems like the most natural fit for food marketers. Functioning in a similar way as traditional advertising, a powerful image on this platform is worth a thousand words. Twitter, on the other hand, is the antithesis…

Carina Ost, Social Media Supervisor

Content Marketing Food Marketing EvansHardy+Young

Digital

February 7, 2019

Food Content Marketers: Time to Put on Your Publishing Hat

You’ve definitely heard the old adage, content is king. But how exactly, can your food brand rule the content kingdom? In the year ahead, content marketing integration and adopting a publishing model might just be the most effective and efficient way possible. Perhaps you made a business goal for 2019…

Carina Ost, Social Media Supervisor

Millennials sitting with coffee looking at phone for Social Media Marketing

Digital

January 22, 2019

How to Make the Best Investment in Social Media in 2019

Veteran social media strategists know from experience that what’s true one week may not be the next in this sometimes turbulent digital marketplace. Luckily, we’re tuned in to all the twists and turns of the biggest social platforms, serving up the most important updates your food brand needs to know.…

Bre Rodriguez, Social Media Supervisor

Digital

October 16, 2018

The Food Brand’s Guide to Facebook Watch & IGTV

Since its launch in 2005, YouTube has owned the video content niche on social media. That’s changing, if Facebook has any say in the matter. In the quest to expand their internet empire, Facebook has turned its attention to video content with two recent product launches in 2017 and 2018:…

Bre Rodriguez, Social Media Supervisor

Food Marketing Pumpkin Spice Latte EvansHardy+Young

Food Campaigns Food PR

October 10, 2018

Food Marketers: Unlock the Magic of Seasonal Marketing

Forget the leaves changing, the fall season officially kicked off August 28, folks. That’s the day Starbucks began selling its seasonal favorite, the Pumpkin Spiced Latte. Or the “PSL” to anyone born after 1981. What’s up with this magical drink? Is it the 50 grams of sugar that has people…

Jaime Eschette, Marketing Director 0

Digital

September 25, 2018

Facebook and Instagram Changes: 5 Things You Need to Know

Just when you think you’ve locked in a social media strategy that works for your food brand, the social media giants change the game yet again. Facebook and Instagram made some recent social media updates to their notoriously mysterious algorithms. As they begin to take effect, we know they will…

Carina Ost, Social Media Supervisor

Digital

July 24, 2018

Do Food Influencers Really Have a Strong Influence?

When most food marketers consider a food influencer for their brand, the first steps they take are almost always the same: they head to the influencer’s Instagram, look at their number of followers and scroll through some photos of food. It’s a natural initial evaluation, but they are missing so…

Carina Ost, Social Media Supervisor

Digital

January 24, 2018

Choosing The Best Social Media Tool For Your Food Brand

When done right, your brand’s overall KPI’s can be supported through your social media strategy. However, simply having an online presence and posting to social media is not enough to unlock the full potential of this digital marketing medium. For starters, a highly-engaged fanbase can now be linked to growing…

Bre Rodriguez, Social Media Supervisor

Women with red hair, lips and shirt holding orange slices over eyes on bright orange background

Consumer Insights & Trends Food PR

January 18, 2018

The Collision of Fashion and Food

How do we gain an advantage in what seems like a very unforgiving and competitive marketplace? As food marketers, we must consider all angles that help separate us from our peers. Sometimes, that means looking past the numbers to better understand the macro trends driving our target customer’s buying decisions.…

Jaime Eschette, Marketing Director

Fresh produce iPhone with Chef on screen

Food PR Foodservice

January 10, 2018

Leveraging Influencers On Any Foodservice Budget

Let’s get straight to the point: Are you spending too much on influencer campaigns, or at the very least, questioning the ROI of your current spend? When it comes to foodservice influencer marketing, I have some good news. Spending more doesn’t necessarily equate to getting more when it comes to…

Taylor DeVries, PR Sr Account Executive