Digital

January 10, 2025

How Can CPG Food Brands Master Seasonal Price Fluctuations in Paid Social Advertising?

In the world of advertising for CPG food brands, the seasons bring more than just changes in weather. They usher in predictable fluctuations to the cost of capturing your audience’s attention via paid social media advertising. As the cost of advertising rises and falls along with industry-wide and category-specific seasons,…

Tori Brumfield, VP/Director of Client Services 0

Food Campaigns

May 31, 2023

3 Metrics (Besides Sales Data) to Report Campaign Performance

As a marketing director of a commodity board or association, you may not have access to robust retail sales data — or at least not as much as you may like. Your team builds programs to promote the industry at large, so you may only be getting the bird’s eye…

Tori Brumfield, VP/Director of Client Services 0

Media

June 28, 2022

Data Driven Television: What Food Marketers Need to Know to Make the Most of their TV Spend

With the television upfront season in full swing (i.e., the annual process where advertisers pre-book 50-60% of the total advertising budgets in advance of the television season), there has been much discussion about if this will be the year of the data driven television upfront. In other words, will this…

Justin Poe, VP/Media Director 0

Consumer Insights & Trends Other

September 25, 2020

Why Human Well-Being Should Be Your Top Food Marketing KPI

As a marketer, you’re good at your job if you narrow in on a singular problem, lay out a targeted strategy, and identify a specific KPI. While this process is the baseline to proving the value of your role, it’s easy to lose sight of the forest for the trees. When…

EHY Edit Team

Consumer Insights & Trends Digital Other

June 18, 2020

Monetizing Recipe Content: How Food Commodity Boards Can Capitalize as Online Grocery Surges

If there’s anything food marketers have learned over the past couple of months, it is how important an e-commerce channel strategy is. With consumers urged to stay home, online grocery shopping has grown exponentially. Home delivery has become an essential service for those who are elderly or immunocompromised, and it has…

Jessica Stampe, Sr. Account Executive

Digital Food Campaigns Food PR Media Other

February 13, 2020

Agency Jargon. Useless Soft Metrics. It’s Time for Food Agency BS Bingo!

We’ve all heard the saying, “If you can't dazzle them with brilliance, baffle them with BS.” If you ever feel like your agency is leaning a little too heavily on the “baffle” side of this equation, then it's time for you to deploy the Food Agency BS Bingo Card. It’s…

Dennis Hardy, President / CEO

Restaurant Menuing Data Food Marketing Agency EvansHardy+Young

Food PR Foodservice

June 12, 2018

What Happens When You Invest In Menuing Data?

While dishing up honey-inspired global fare for our client at a recent foodservice conference, a fellow sponsor asked me candidly, “how do you measure the success of participating in an event like this?” My immediate thought was while we won’t likely see an uptick in sales on the heels of…

Andrea Schepke, PR Director

Recipe Optimization Food Blog EvansHardy+Young

Digital

February 28, 2018

Are Your Online Recipes Optimized?

As a food brand your website undoubtedly includes recipes. Lots of recipes. In fact, they’re likely one of the most popular content sources on your site. But are you making the most of this vital and powerful content? Are your recipes driving traffic and attracting new visitors? Expanding usage occasions?…

Keith Butler, VP/Digital Strategist