Digital

November 13, 2024

Craft a Genuine and Consistent Brand Voice Across Social Platforms: A Food CPG Marketer’s Guide

Maintaining a consistent brand voice across diverse social media platforms is a significant challenge for today’s food CPG marketers. How do you keep your brand's personality intact when jumping from LinkedIn's professional atmosphere to TikTok's fun-loving, trend-driven culture? This comprehensive guide offers practical strategies for developing and implementing a flexible…

Andrea Cade, Social Media Director 0

Digital

October 9, 2024

5 Powerful Ways CPG Brands Can Hook Gen Z on Social Media

As digital natives, Gen Z wields immense influence and trendsetting power, helping to reshape how brands connect with their audience. So for CPG companies like yours, understanding and adapting to their unique behaviors on social platforms is crucial. The challenge lies in balancing authenticity with ROI. Gen Z values transparency…

Andrea Cade, Social Media Director 0

Digital

October 1, 2024

Engagement Rates: The New North Star for CPG Digital Marketing Success

Finding ways to accurately measure digital campaign effectiveness is always a high priority for food marketers. But pinpointing conversions or calculating hard ROI can be elusive, particularly for top-of-funnel initiatives. And if you’re working with incomplete metrics, you won’t feel confident in your strategy or budget decisions. More and more,…

Andrea Cade, Social Media Director 0

Consumer Insights & Trends Media

May 14, 2024

4 Reasons Food Advertisers Must Invest in TV Brand Building — Yup, Even Smaller CPG Brands

The performance plateau for CPG brands is real. If you think a performance-based mix of online search, social, and display ads covers all your marketing needs, you may be on the edge of a major sales drop. Once saturation kicks in, you're left with a closed loop of existing customers,…

Justin Poe, VP/Media Director 0

Media

September 20, 2023

Unmute the Myths: Tuning into the Real Benefits of TV Advertising for CPG and Commodity Board Marketers

TV isn’t just the multiplex-sized screen on your living room wall anymore. There’s never been more video content, or such a wide audience consuming it — at home, during commutes, and at work. Yet CPG and Commodity Board marketers remain resistant to TV ad spend. Why? The truth is, there…

Justin Poe, VP/Media Director 0

January 26, 2023

Not Every Emerging Social Media Platform is Right For Your Food Brand

TikTok may be the hottest social media platform on the market right now, but that doesn’t necessarily mean it’s the right fit for your brand. In general, figuring out which social media platforms are a right fit can be confusing, or downright catastrophic if you don’t look before you leap.…

Bre Rodriguez, Social Media Supervisor 0

Food PR

March 16, 2021

Empower Your Food PR Team to Say “No” When It Counts

No matter how well-oiled the machine, your food PR team simply can’t be everywhere and act on everything. Nor do you want them to. Only a handful of the “opportunities” that cross their desks have the power to truly move the needle for your food brand. And these “big boulders”…

EHY Digital

Food PR Other

January 19, 2021

An Innovative Approach to a Traditional Ingredient

When it comes to marketing within food commodity boards, innovation is imperative to success. Being able to identify early trends and shifts in the marketplace can help unlock new opportunities for your food commodity’s product to flourish. Here at EvansHardy+Young (EHY), we’ve had the privilege of helping several of our…

EHY Digital 0

Juggling Apples Unicycle EvansHardy+Young

Food PR Other

December 10, 2020

Everyday Agility: A New Imperative for Today’s Food Marketers

What. A. Year. And it’s not over yet. In fact, many of us are in the middle of fine-tuning marketing plans for 2021. But as this year has shown us, plans are really a guide, based on a set of assumptions. (And boy were we knocked on our assumptions this…

Andrea Schepke, PR Director

Consumer Insights & Trends Digital Other

October 23, 2020

Boost Your Customers’ Trust and Affinity With Great Food Content Marketing

In the past several months, consumers have made big and small changes to the way they buy groceries. Recently it was reported that 43% of consumers say they shopped for food online in the past six months, versus 24% just two years ago. And what is more interesting is that…

EHY Digital