Digital Food Campaigns

May 26, 2020

How Influencers Help Cultivate Food Trends

Anyone who has worked in social media marketing has been asked the million-dollar question: “How can we make our content go viral?” But this is a loaded question. The answer depends on so many stars aligning. While "going viral" isn't a good social strategy, we have developed a formula that…

Carina Ost, Social Media Supervisor

Chef throw flour black background EvansHardy+Young

Food PR Foodservice

May 1, 2020

The Hustlers, Innovators and Visionaries: a Collection of Foodservice Insights

With America (and the world) forced to hunker down, it’s no surprise that the entire foodservice industry has been affected from every angle. Although some states have begun to open, for most of America, going out to a restaurant is not even an option. This unprecedented time has tasked food…

Emily Nordee-Rogers, PR Director

White and Pink Ice cream Scoops on Pink Background New Food Ads EvansHardy+Young

Food Campaigns Media

April 22, 2020

Top Trends in Recent QSR, CPG & Branded Commodity Marketing

The first quarter of 2020 was proceeding nicely for food marketing creative efforts, when seemingly overnight, the world changed. Huge repercussions are currently being felt far and wide throughout the industry, and it will be interesting, to say the least, to see how food messaging and content pivots in the…

Kirk Evans, VP/Assoc Creative Director

Consumer Insights & Trends Digital

April 15, 2020

The Food Industry is Pushing Innovation to New Heights

There’s a lot we can learn from the leaders who decided to be proactive rather than reactive, who quickly identified the potential benefits of technical innovation and created advantages during a time when few seemed to exist. They’ve offered us a glimpse of how the food industry is capable taking…

Keith Butler, VP/Digital Strategist

Empty Restaurant Covid-19 EvansHardy+Young

Food PR Foodservice Other

April 7, 2020

Foodservice Marketers: 6 Ways to Retool Programs and Support the Industry During COVID-19

Adaptability is essential in food marketing, even under ordinary circumstances. Not surprisingly, today’s profound uncertainty amid the COVID-19 crisis demands a degree of agility that most food marketers have never fully exercised. With immediate and mounting impacts on the foodservice industry, – the least of which may be the cancellation of…

Andrea Schepke, PR Director

Empty Grocery Shelves COVID-19 EvansHardy+Young

Consumer Insights & Trends Retail

March 31, 2020

Record Sales & Empty Shelves: The Short- and Long-Term Impact of COVID-19 on Supermarkets

Businesses all over the country are shutting down as responses to COVID-19 increase daily. Meanwhile supermarkets are working around the clock. And they are one of the very few remaining places where people can’t avoid coming in close contact with each other. As supermarkets scramble to stay ahead of rapidly…

John Stranger, VP/Group Supervisor

Tito's Hand Cleanser Bottle EvansHardy+Young

Food Campaigns Food PR

March 26, 2020

5 Food & Beverage Brands Stepping up Right Here, Right Now

With COVID-19 taking over headlines, newsfeeds and digital happy hours, it’s hard to think about anything else. But the fact is, as food marketers we’re playing an integral role in providing stability and peace of mind to millions of Americans. As a few food brands are showing us, how we…

NF admin

Crowd of colorful faces for Social Targeting and Segmentation EvansHardy+Young

Digital Food Campaigns

March 16, 2020

Why Social Media is the Best Tactic for Segmentation, Targeting and Positioning

The most universal truth among all communicators is: You’ve got to know your audience. For writers and comedians, it might be about how to hook your reader or get a laugh. But for marketers, the reason you have to know your audience is so you can segment, target and position toward…

Carina Ost, Social Media Supervisor

Kroger Mobile Delivery EvansHardy+Young Food Marketing

Consumer Insights & Trends Other Retail

March 5, 2020

Grocers Take Drastic Measures in Effort to Gain Consumer Approval

Supermarket operators are trying tactics to satisfy their customers in ways that even just a few short years ago would have been unthinkable. A store where you just pick up your choices and walk out – with no checkout and no scanning? This model, Amazon Go, is being tested by any number of…

John Stranger, VP/Group Supervisor

Experiential & Events Food PR Foodservice Other

February 27, 2020

Planting the Seed for Strong Marketing Partnerships

As most of us have learned through experience, anything forced is likely to fail. (Think square peg, round hole). Conversely, as I've seen during my PR career, organic connections and partnerships – those that develop authentically, based on shared values or goals – tend to yield optimal results. A case in point…

Andrea Schepke, PR Director

Food Marketing