Food PR Foodservice

October 9, 2020

Back to School: How COVID Is Affecting University Foodservice Operators and Food Brands

College campuses have historically been a gold mine for food marketers, if you managed to break into their supply chain. They are notorious for driving volume for food brands and being trend incubators. By that, I mean they have been a wonderful platform for brands to test new formulations or products…

Emily Nordee-Rogers, PR Director

Empty Restaurant Covid-19 EvansHardy+Young

Food PR Foodservice Other

April 7, 2020

Foodservice Marketers: 6 Ways to Retool Programs and Support the Industry During COVID-19

Adaptability is essential in food marketing, even under ordinary circumstances. Not surprisingly, today’s profound uncertainty amid the COVID-19 crisis demands a degree of agility that most food marketers have never fully exercised. With immediate and mounting impacts on the foodservice industry, – the least of which may be the cancellation of…

Andrea Schepke, PR Director

Chef Collaborations Food Marketing EvansHardy+Young

Food PR Foodservice

January 30, 2019

Chef Collaborations for the Win in 2019

While chef competition continues to drive ratings of popular TV shows like Chopped and Top Chef, an altogether different dynamic is trending off-screen: Chef Collaborations. A quick online search of “chef collabs” nets a seemingly endless and intriguing menu of chef and cross-concept pairings. Perhaps the Dog Haus Chef Collaboration…

Andrea Schepke, PR Director

Fresh produce iPhone with Chef on screen

Food PR Foodservice

January 10, 2018

Leveraging Influencers On Any Foodservice Budget

Let’s get straight to the point: Are you spending too much on influencer campaigns, or at the very least, questioning the ROI of your current spend? When it comes to foodservice influencer marketing, I have some good news. Spending more doesn’t necessarily equate to getting more when it comes to…

Taylor DeVries, PR Sr Account Executive

Foodservice

April 21, 2017

Secret Ingredient for Next-Level Foodservice Marketing

It may sound like a good thing: foodservice marketing plans so detailed that they account for the smallest details and associated costs. And yet, the best plans are those that leave some things TBD. It’s hard, I know. It takes confidence, vision, and vigilance. But, in my experience, less really is…

Andrea Schepke, PR Director