January 10, 2025
How Can CPG Food Brands Master Seasonal Price Fluctuations in Paid Social Advertising?
In the world of advertising for CPG food brands, the seasons bring more than just changes in weather. They usher in predictable fluctuations to the cost of capturing your audience’s attention via paid social media advertising. As the cost of advertising rises and falls along with industry-wide and category-specific seasons,…
December 6, 2024
Beyond Health Food: How All CPG Food Brands Can Connect with Gen Z’s Wellness Revolution
The global consumer wellness market has exploded, reaching a staggering $1.8 trillion in 2024. At the forefront of this seismic growth? Gen Z. They aren’t just participating in wellness trends — they're redefining what wellness means, creating a fundamental shift in consumer expectations that CPG brands can't afford to ignore. …
November 13, 2024
Craft a Genuine and Consistent Brand Voice Across Social Platforms: A Food CPG Marketer’s Guide
Maintaining a consistent brand voice across diverse social media platforms is a significant challenge for today’s food CPG marketers. How do you keep your brand's personality intact when jumping from LinkedIn's professional atmosphere to TikTok's fun-loving, trend-driven culture? This comprehensive guide offers practical strategies for developing and implementing a flexible…
October 9, 2024
5 Powerful Ways CPG Brands Can Hook Gen Z on Social Media
As digital natives, Gen Z wields immense influence and trendsetting power, helping to reshape how brands connect with their audience. So for CPG companies like yours, understanding and adapting to their unique behaviors on social platforms is crucial. The challenge lies in balancing authenticity with ROI. Gen Z values transparency…
Finding ways to accurately measure digital campaign effectiveness is always a high priority for food marketers. But pinpointing conversions or calculating hard ROI can be elusive, particularly for top-of-funnel initiatives. And if you’re working with incomplete metrics, you won’t feel confident in your strategy or budget decisions. More and more,…
September 23, 2024
Rethinking TV Advertising for CPG Success
You're facing a marketing dilemma. You want to scale and find new audiences, but your current media mix simply isn't cutting it. Your customers are trapped in a closed loop at the bottom of the funnel. Without television advertising, you struggle to fill the top-of-funnel with viable prospects. If you're…
August 30, 2024
Finding an Authentic Influencer Fit for Your CPG Food Brand
The explosion of social media influencer marketing has opened up new frontiers for CPG food brands to connect with younger consumers. But as we know, navigating this space can be tricky. Younger audiences like Millennials and Gen Z are highly distrustful of traditional advertising tactics and overt corporate messaging. They…
May 14, 2024
4 Reasons Food Advertisers Must Invest in TV Brand Building — Yup, Even Smaller CPG Brands
The performance plateau for CPG brands is real. If you think a performance-based mix of online search, social, and display ads covers all your marketing needs, you may be on the edge of a major sales drop. Once saturation kicks in, you're left with a closed loop of existing customers,…
January 30, 2024
Food Advertising Creative Taps Popular Trends From A.I. to Cannabis
In this quarter’s food marketing creative trends report, the “food meets fashion” trend continues with QSR brands collaborating with popular shoemakers. Meanwhile, AI continues to impact the CPG category, and mainstream restaurant chains court cannabis culture. Finally, Pop-Tarts wins the internet with a college bowl game victory stunt that goes…
