April 22, 2020
Top Trends in Recent QSR, CPG & Branded Commodity Marketing
The first quarter of 2020 was proceeding nicely for food marketing creative efforts, when seemingly overnight, the world changed. Huge repercussions are currently being felt far and wide throughout the industry, and it will be interesting, to say the least, to see how food messaging and content pivots in the…
April 15, 2020
The Food Industry is Pushing Innovation to New Heights
There’s a lot we can learn from the leaders who decided to be proactive rather than reactive, who quickly identified the potential benefits of technical innovation and created advantages during a time when few seemed to exist. They’ve offered us a glimpse of how the food industry is capable taking…
April 7, 2020
Foodservice Marketers: 6 Ways to Retool Programs and Support the Industry During COVID-19
Adaptability is essential in food marketing, even under ordinary circumstances. Not surprisingly, today’s profound uncertainty amid the COVID-19 crisis demands a degree of agility that most food marketers have never fully exercised. With immediate and mounting impacts on the foodservice industry, – the least of which may be the cancellation of…
March 31, 2020
Record Sales & Empty Shelves: The Short- and Long-Term Impact of COVID-19 on Supermarkets
Businesses all over the country are shutting down as responses to COVID-19 increase daily. Meanwhile supermarkets are working around the clock. And they are one of the very few remaining places where people can’t avoid coming in close contact with each other. As supermarkets scramble to stay ahead of rapidly…
March 26, 2020
5 Food & Beverage Brands Stepping up Right Here, Right Now
With COVID-19 taking over headlines, newsfeeds and digital happy hours, it’s hard to think about anything else. But the fact is, as food marketers we’re playing an integral role in providing stability and peace of mind to millions of Americans. As a few food brands are showing us, how we…
February 13, 2020
Agency Jargon. Useless Soft Metrics. It’s Time for Food Agency BS Bingo!
We’ve all heard the saying, “If you can't dazzle them with brilliance, baffle them with BS.” If you ever feel like your agency is leaning a little too heavily on the “baffle” side of this equation, then it's time for you to deploy the Food Agency BS Bingo Card. It’s…
January 28, 2020
Is Your Media Buy Working in the Crowded Food Landscape?
Introducing a new consumer packaged food item in a crowded category can present a multitude of marketing challenges. Media strategies that break through to the increasingly complex consumer targets need to be carefully planned. So how can you ensure your media plan delivers a high level of engagement? And make…
