“Camp Walnut” was an unforgettable 3-day Chef Summit and Culinary Camping Experience held in an inspiring grove of redwood trees at the kitschy, but luxurious, AutoCamp Russian River in Sonoma, CA. Completely rebranded as “Camp Walnut”, thirteen VIP chefs and two foodservice media members were specially invited to glamp in the great outdoors and experience the versatility of California Walnuts while developing exciting new recipes and products.

Campers, who hailed from organizations including Sizzler, Whole Foods, Nordstrom and the University of Southern California, participated in a walnut harvest at Cilker Orchards. Interacting with people to whom walnuts are both their livelihood and their passion, they received a crash course on walnuts topics ranging from health benefits to plant-based eating trends to the unique place California Walnuts holds in the culinary universe. A professional photographer was on hand to document the event for daily #CampWalnut coverage on Instagram Stories, Facebook, and Twitter, utilizing each platform’s interactive features. Chefs and media also gave the event shout outs and rave reviews on their own social media sites.

California Walnuts are more than just a classic ingredient. They are part of a broader, more contemporary way of living based on simple, natural goodness. Camp Walnut creatively embodied that lifestyle and memorably demonstrated to participants how walnuts could make a valuable and long lasting contribution to their menu and business by delivering a lifestyle-based message to their customers.