Food Packaging in the Digital Age Food Marketing EvansHardy+Young

Digital Retail

August 14, 2018

What is the Role of Food Packaging in the Digital Age?

The online era is creating enormous change in the retailer landscape. And there is plenty more to come. It is now projected by Forrester Research that in the next 3 to 5 years 17% of all retail sales will take place online. While online grocery sales now account for merely…

Adrienne Stephen, Account Supervisor

Woman Shopping Food Advertising Transparency EvansHardy+Young

Consumer Insights & Trends Food Campaigns Media

August 9, 2018

The Trend Toward Transparency in Food Advertising

Remember the days when food was food? When you pretty much ate whatever was put in front of you (except yucky stuff like liver and gizzards) and really could care less about what was in it? Well, those days are over and gone. Consumers have been focusing on food transparency,…

Kirk Evans, VP/Assoc Creative Director

Food PR Foodservice

July 31, 2018

4 Authentic Ways to Improve Your Food PR Approach

Technology is transforming the food and beverage industry, and along with it, our approach to food public relations (PR). Every day, journalists are scrambling to keep up by producing relevant stories, further pressured by the implementation of digital media. Everyone wants to be the first one to publish the latest…

Taylor DeVries, PR Sr Account Executive

Digital

July 24, 2018

Do Food Influencers Really Have a Strong Influence?

When most food marketers consider a food influencer for their brand, the first steps they take are almost always the same: they head to the influencer’s Instagram, look at their number of followers and scroll through some photos of food. It’s a natural initial evaluation, but they are missing so…

Carina Ost, Social Media Supervisor

Meal Kits Food Marketing Pro EvansHardy+Young

Consumer Insights & Trends Retail

July 17, 2018

How to Unlock the Food Marketing Potential of Meal Kits

It’s no secret that meal delivery kits are big business. According to Statista, the fresh-food meal kit delivery market is valued at $4.65 billion and expected to reach $11 billion in 2022. They are grabbing the attention of male shoppers, busy families, Millennials and GenXers who are 3 times more…

Jessica Stampe, Sr. Account Executive

Voice Recognition Food Marketing EvansHardy+Young

Consumer Insights & Trends Digital

July 10, 2018

Alexa, How Can I Reach More Customers With Voice Search?

This past year Google reported that 52% of people keep their voice-activated speakers in their living rooms, 25% keep them in their bedrooms, and 22% keep them right in their kitchens! With this kind of seamless in-home integration, smart speakers and voice search are fast becoming a prime point-of-sale opportunity…

Keith Butler, VP/Digital Strategist

Food Campaigns Food PR Media

June 26, 2018

Here are 6 of the Best New Food Campaigns Right Now

Every quarter we publish a sampling of recent, noteworthy food campaigns from the worlds of Commodity, Packaged Foods, and Branded Produce, with the purpose of informing and inspiring those with similar interests. Here’s just a few that caught our attention in the second quarter of 2018.

Kirk Evans, VP/Assoc Creative Director

EvansHardy+Young The Future of the Supermarket is Here Food Marketing

Retail

June 19, 2018

The Future of the Supermarket is Here

Every supermarket chain has a weekly ad meeting where the items and prices for the next week’s circular are decided. When I worked on the Vons ad account (before they were acquired by Safeway) I used to attend these meetings, every Tuesday at 7am. I am not a morning person.…

John Stranger, VP/Group Supervisor

Restaurant Menuing Data Food Marketing Agency EvansHardy+Young

Food PR Foodservice

June 12, 2018

What Happens When You Invest In Menuing Data?

While dishing up honey-inspired global fare for our client at a recent foodservice conference, a fellow sponsor asked me candidly, “how do you measure the success of participating in an event like this?” My immediate thought was while we won’t likely see an uptick in sales on the heels of…

Andrea Schepke, PR Director

Digital Food Campaigns

May 10, 2018

Why Food & CPG Brands Should be Using Instagram Stories

If you find it hard to keep up with the latest in social media, you’re not alone. Social trends, strategies, and standards move lightning-fast, but as a food brand in this space, rest assured — not all bandwagons are worth jumping on. Truthfully, unless your key demographic is Gen Z’ers,…

Bre Rodriguez, Social Media Supervisor