April 26, 2018
Beekeeping and Business: The Best Secrets To Success
When EvansHardy+Young first began working with the National Honey Board several years ago, I thought it might be useful and interesting to learn about beekeeping. So I located some bees, purchased some hive boxes and embarked upon a new hobby. What started as a curiosity soon grew into a passion.…
April 19, 2018
New Food Trends: How Pro Athletes Lead The Way
Perhaps more than ever before, consumers are motivated to better understand the profound effect food has on their mental, physical and emotional well being. Current food trends such as nut milk, turmeric, kale, nut butter and maca powder, gut-friendly kombucha, and brain-boosting lattes demonstrate a desire for nutrient dense foods…
January 11, 2024
Epic Food & Beverage Collaborations That Truly Delivered
Like most avid runners, I’m fiercely loyal to my footwear brand. In the past, you would have seen me in full stride wearing a pair of my trusted Asics with my iPod Shuffle and earbuds. But that was before Nike and Apple collaborated and launched Nike+ in 2006. In my…
April 3, 2018
Chef and Dietitian: Healthy Foods You’ll Actually Crave
Over the years, chefs and dietitians have approached their crafts with very different mindsets. A chef would create recipes for maximum flavor, favoring savory, high-fat ingredients. Alternatively, a dietitian would focus primarily on a food’s nutritional value. Recently, however, consumer demand for healthful food that doesn’t compromise on flavor has…
March 22, 2018
The Best New Food Campaigns of the Quarter Are…
We’re constantly monitoring trends, strategies, and creative work for products and companies in the food industry. Every quarter we publish a random sampling of recent campaigns, with the purpose of informing and inspiring those with similar interests. Within the first few months of 2018 we’ve already seen some great new…
March 14, 2018
Grocers Scramble in the New World of Amazon
Just one year ago the Food Marketing Institute estimated that online shopping for food and beverages would reach $100 Billion by 2025. Now they predict that number could be reached by 2022. There has been such a flood of activity that the tipping point has been reached.
As food marketers, we live with the constant pressure of needing to intimately understand consumer perceptions and behaviors at every turn. But achieving status as a food futurist is no easy task. To acquire the depth of knowledge required in today’s constantly changing environment, we must continually improve our analytical…
February 28, 2018
Are Your Online Recipes Optimized?
As a food brand your website undoubtedly includes recipes. Lots of recipes. In fact, they’re likely one of the most popular content sources on your site. But are you making the most of this vital and powerful content? Are your recipes driving traffic and attracting new visitors? Expanding usage occasions?…
February 14, 2018
Food & CPG Content Marketing Strategies You’ll Crave
In today’s robust food marketing world there are a growing number of digital channels empowering brands to build one-on-one relationships with consumers. These online platforms play a significant role in a brand’s ability to generate awareness, establish trust and loyalty, and position themselves as an industry leader. Social media, websites,…
