September 27, 2018
Idaho Potato Commission: Rep Revenge
October 9, 2020
Back to School: How COVID Is Affecting University Foodservice Operators and Food Brands
College campuses have historically been a gold mine for food marketers, if you managed to break into their supply chain. They are notorious for driving volume for food brands and being trend incubators. By that, I mean they have been a wonderful platform for brands to test new formulations or products…
February 27, 2018
California Walnuts: Simple Salmon
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Regardless of industry, COVID-19 has caused widespread disruption. Foodservice is among those industries being most devastated by the pandemic. As a food marketer, with more than 100,000 restaurant closures, you’ve likely found yourself evaluating and reevaluating your marketing and media plans over the past several months. And the foodservice sector…
September 25, 2020
Why Human Well-Being Should Be Your Top Food Marketing KPI
As a marketer, you’re good at your job if you narrow in on a singular problem, lay out a targeted strategy, and identify a specific KPI. While this process is the baseline to proving the value of your role, it’s easy to lose sight of the forest for the trees. When…
September 17, 2020
Creative Coronaviral Food Marketing Continues
Last quarter, we were just beginning to see the effects of COVID-19 on food marketers struggling to deal with creative production issues and appropriate tonality in our brave new world. Brands were entering the coronavirus conversation conservatively, taking great care not to offend consumers. But now that a new normal…
September 14, 2020
5 Consumer Trends Driving a Resurgence in Meal Kits Right Now
For the meal kit industry, 2020 will be remembered as the year of the comeback. What consumer trends are driving the resurgence of meal kits right now? Many of the early consumer behavior shifts we saw this year were directly related to COVID-19. However, now months into the pandemic, we’re…
May 16, 2018
National Honey Board: Honey Bear
If necessity is the mother of invention, then the pandemic has produced the mother of all necessities. Innovation has accelerated to levels never even dreamed of in the retail food industry because rapid and dramatic change is currently essential to survival. Forty-five percent of consumers have changed at least one brand preference since…
