chumashcasino.com

Challenge

Cutting edge websites don’t stay sharp for long. 5-year-old ChumashCasino.com offered very little opportunity for user engagement, social call-to-action or site interaction. We were missing out on lucrative direct-to-user retail transactions, such as concert ticket sales and hotel bookings. And changing technology had created a number of design and functionality challenges.

Solution

One of the first of its kind in the gaming industry, we built the new site in HTML5 with responsive CSS design. So no matter what platform you view it on–mobile, tablet or desktop–the site displays full content in the most user-friendly format. And all updates automatically deploy across all platforms. This new technology provides the client with limitless opportunities to integrate online and social campaigns, and to create new user experiences with online offer management, e-commerce, blogs, etc. The site is virtually future proof!

Result

Improved site performance includes:

• 29% increase in total traffic within first quarter of launch
• Bounce rate decreased by over 50%
• Improved SEO lead to 22% increase in overall traffic
• Users coming from social platforms viewed an average of 2.6 pages per visit (1.8 page industry average)
• Seamless integration with custom built ticketing engine and other APIs
• A much more pleasant and efficient user experience