Honey Cupcake with Blueberry EvansHardy+Young

Digital Media

February 4, 2017

3 Ways To Make Readers Crave Your Food Brand Newsletters

They flood our email inboxes daily, but how many do we actually read? With more than 200 billion emails sent and received daily, standing out in an overflowing inbox is no easy feat. Email newsletters are one of the easiest and most direct ways to market food brands to consumers, so everyone and…

Taylor DeVries, PR Sr Account Executive

California Walnuts and Arugula Beet Salad EvansHardy+Young

Food PR Foodservice

January 27, 2017

6 Ways Commodity Boards Build Relationships With Foodservice Operators

When I was starting out in my career, I vividly remember walking into my first menu ideation session with a large-scale foodservice operator. Despite my nerves, I felt a rush of energy getting a glimpse behind the magic of a brand I had known since childhood. I had the opportunity…

Emily Nordee-Rogers, PR Director

Consumer Insights & Trends Retail

December 21, 2016

Yogurt Category Innovation Fuels Consumer Interest

For eons, yogurt has been the ultimate superfood for many cultures and its popularity in the United States continues to grow. According to Nielsen, the yogurt category is projected at $7.7B, up 3.3% from last year. Over the last four years, the category drove $1.47B in growth, making it the 17th fastest growing…

John Stranger, VP/Group Supervisor

Media

December 14, 2016

How To Extend Media Reach & Increase Added Value For Food Brands

When I was a kid in France, we travelled all over Europe camping with the family. My mother would always overpack our little French car, which would infuriate my dad, who tried his best to make it all fit. Mom would keep all the family toiletries in the BOAC travel…

Lily Katz-Smolenske, Senior VP Media Director

Smiling older couple on motorcycle with woman's arm raised

Consumer Insights & Trends

December 7, 2016

Marketing Food To Millennials Is All The Rage, But Don’t Forget Boomers

Boston University researchers estimate that 3 million baby boomers will live to be 100 years old. So when it comes to marketing food brands, while it’s all the rage to market to millennials right now, it’s also a good idea not to forget boomers just yet -- mainly because they’ve got a lot…

John Stranger, VP/Group Supervisor