Consumer Insights & Trends
February 10, 2023
Food Advertising Creative Closes Out 2022, Looks Toward Super Sunday
In this quarter’s food advertising creative roundup, CPG Liquid Death Water stages a “Taze” Test, Ocean Spray Cranberries get “jiggly” with it, and QSR Dave’s Hot Chicken markets FOMO while Dole pushes YOLO. Meanwhile, Chipotle uses AR to encourage people to stick with their resolutions, and snack brands begin to…
Social
TikTok may be the hottest social media platform on the market right now, but that doesn’t necessarily mean it’s the right fit for your brand. In general, figuring out which social media platforms are a right fit can be confusing, or downright catastrophic if you don’t look before you leap.…
Consumer Insights & Trends
December 20, 2022
4 Ways to Reduce the Impact of Food Inflation on Consumers — Without Cutting Your Prices
To cope with spiraling food costs during the inflation crisis, consumers are doing two things. First, they're finding different, cheaper supermarkets, like Lidl, Dollar General, Food4Less and Family Dollar. This means higher-end retailers like Sprouts, Wegmans, Fresh Market, Harris Teeter and Publix are lagging behind in in-person visits. Secondly, consumers…
Media
February 11, 2022
Flavor Meets Fashion: Merch Mania Strikes Food Marketing Creative
Last quarter’s creative review called out a burgeoning food and beverage marketing trend centering on fashion merchandise tie-ins among brands including McDonald’s, Heinz, Goldfish Crackers, and more. Since then, the use of the tactic has increased dramatically with CPG brands including Sunny D and Vita Coco, Commodities like Avocados from…
Food CampaignsMedia
September 27, 2021
Food Advertising Creative Attempts a Return to Normalcy
After struggling to find their creative voice during the pandemic, food advertisers started moving toward a new normalcy in their messaging with the apparent decline of the coronavirus. But with the Delta variant now hot on COVID’s heels, who knows how long this trend will last? At least for the…
Consumer Insights & Trends
June 6, 2022
Consumer Demand for Convenience Knows No Bounds
Consumers have come to expect convenience in all their dealings--the ‘frictionless transaction’ in online shopping parlance. I recently visited Las Vegas for the first time since before the pandemic. I was driving from downtown to the Strip when I passed the section where all the wedding chapels are. I noticed…
Retail
John Paul Getty said, “In times of rapid change, experience could be your worst enemy.” That sentiment certainly applies in the supermarket industry right now. Changes keep coming faster and faster, and thinking that what has worked well in the past will work well now is a recipe for disaster.…
Consumer Insights & TrendsRetail
At the end of the movie The Candidate, Robert Redford turns to the consultant who just helped him get elected president of the United States and says, “What do we do now?” I think leaders in the supermarket industry probably feel the same way right now. With online grocery sales…
Consumer Insights & Trends
August 19, 2021
From Languishing to Flourishing: 5 Health & Wellness Shifts Every Food Marketer Needs to Know
In April 2021, Adam Grant published a piece for the New York Times, “There’s a Name for the Blah You’re Feeling: It’s Called Languishing,” in which he succinctly named the collective emotion of 2021. In response, Dani Blum wrote “The Other Side of Languishing Is Flourishing,” providing a proactive step-by-step…