Consumer Insights & Trends

June 6, 2022

Consumer Demand for Convenience Knows No Bounds

Consumers have come to expect convenience in all their dealings--the ‘frictionless transaction’ in online shopping parlance. I recently visited Las Vegas for the first time since before the pandemic. I was driving from downtown to the Strip when I passed the section where all the wedding chapels are. I noticed…

John Stranger, VP/Group Supervisor 0

Retail

December 30, 2021

How Supermarkets Are Dealing With an Unprecedented Rate of Change in the Industry

John Paul Getty said, “In times of rapid change, experience could be your worst enemy.” That sentiment certainly applies in the supermarket industry right now. Changes keep coming faster and faster, and thinking that what has worked well in the past will work well now is a recipe for disaster.…

John Stranger, VP/Group Supervisor 0

Consumer Insights & Trends Retail

September 8, 2021

Supermarkets in the Post-COVID World New Shopper Trends Impact Brick and Mortar

At the end of the movie The Candidate, Robert Redford turns to the consultant who just helped him get elected president of the United States and says, “What do we do now?” I think leaders in the supermarket industry probably feel the same way right now. With online grocery sales…

John Stranger, VP/Group Supervisor 0

Consumer Insights & Trends

August 19, 2021

From Languishing to Flourishing: 5 Health & Wellness Shifts Every Food Marketer Needs to Know

In April 2021, Adam Grant published a piece for the New York Times, “There’s a Name for the Blah You’re Feeling: It’s Called Languishing,” in which he succinctly named the collective emotion of 2021. In response, Dani Blum wrote “The Other Side of Languishing Is Flourishing,” providing a proactive step-by-step…

Jessica Stampe, Account Supervisor 0

Consumer Insights & Trends

March 10, 2021

A Trend That Is Here To Stay: Plant-forward Food Consumption

The pandemic has caused many changes in consumer behavior, leading to discussion about how ephemeral those changes are, or alternatively if they are trends that have become 'the new normal'. Will everyone be baking their own bread from now on, or once commuting hours come back, will that fall by…

John Stranger, VP/Group Supervisor 0

Food PR

March 16, 2021

Empower Your Food PR Team to Say “No” When It Counts

No matter how well-oiled the machine, your food PR team simply can’t be everywhere and act on everything. Nor do you want them to. Only a handful of the “opportunities” that cross their desks have the power to truly move the needle for your food brand. And these “big boulders”…

EHY Digital

3 Consumer Value Shifts That Will Have an Impact on Food Marketers in 2021

Consumer Insights & Trends Other

January 14, 2021

3 Consumer Value Shifts That Will Have an Impact on Food Marketers in 2021

If you’re reading this, it means you survived the most disruptive year in modern history. Profoundly put by Brené Brown, 2020 was the year of the FFT or “effin’ first time.” If there’s anything we learned in 2020 (where do we even begin?), it’s that there were a whole lot…

Jessica Stampe, Account Supervisor 0

Buddy The Elf Breakfast Order Holiday Ad EvansHardyYoung

Food Campaigns Media

December 16, 2020

Creative Food Advertising All Wrapped Up For the Holidays

The holidays are a time of year folks eagerly look forward to for its special food-related traditions. If you’re like me, one of the traditions you cherish most is all the great creative food advertising during this period. However, you’re probably not much like me, because I’m kind of an…

Kirk Evans, VP/Assoc Creative Director

Digital

November 30, 2020

5 Ways to Keep Your Food Brand in the Social Media Conversation in 2021

As we say goodbye to 2020 — a most unprecedented year — social media food marketers find ourselves yet again in a tenuous position. We have to plan campaigns for the next year, set KPI goals and start negotiating contracts and partnerships. However, contrary to the hopes we had in…

Bre Rodriguez, Social Media Supervisor

Consumer Insights & Trends Digital Food Campaigns Media

November 23, 2020

3 Increasingly Popular Media Platforms Your Food Brand Should Investigate Right Now

The confluence of better technology and COVID-19 stay-at-home orders has caused new and improved media platforms to emerge, and they are experiencing unexpected growth. While some of these platforms were around prior to the pandemic, consumers now engage with available digital platforms more frequently to stay informed, entertained and educated.…

Lily Katz-Smolenske, Senior VP Media Director