February 13, 2020
Agency Jargon. Useless Soft Metrics. It’s Time for Food Agency BS Bingo!
We’ve all heard the saying, “If you can't dazzle them with brilliance, baffle them with BS.” If you ever feel like your agency is leaning a little too heavily on the “baffle” side of this equation, then it's time for you to deploy the Food Agency BS Bingo Card. It’s…
January 21, 2020
Why We Should Eliminate All Food Commodity Marketing Boards
I have a confession to make. I hate food commodity marketing boards. You may find my opinion surprising, given that my firm has enjoyed a great track record of helping food commodity marketing boards accomplish their goals for over thirty years. I’ll explain my reasoning in a minute. But first, we need a…
January 14, 2020
Unlock the Power of the Press Release for the Digital Age
While changes in the way news is viewed, generated and distributed is evolving the way press releases are crafted, they still deserve a spot in your food marketing strategy. So stop asking yourself, "Is the press release dead?" Because in short, even with the evolving media landscape and endless information…
January 7, 2020
Traditions or Trends: Notable Food Marketing Creative
The fourth quarter of 2019 saw a slew of creative holiday-themed food marketing and advertising, including two meaty turns on what has become an odd and endearing annual tradition. In QSR news, last summer's Chicken Sandwich War reared its head once again. And in the grocery category, Sam’s Club introduced…
December 11, 2019
Grocery Shopping in 2031: Are you ready for a whole new world?
How will grocery shopping be different in 2031? Consider that the first iPhone was released just 12 years ago, and it has changed everything we do — from getting directions, booking travel, summoning a car, staying in touch with friends, reading the news, getting recommendations. You know what I am…
April 23, 2019
What Does the Customer Really Value in a Meal Kit?
If there’s one thing we learned about the meal kit business last year, it’s big business! But it’s also a complex and volatile industry. In this space where food and tech converge, intimately understanding the customer is a real challenge. And just when you think you’ve got everything figured out,…
October 30, 2018
New Ways Food Marketers are Using Artificial Intelligence
Historically, food marketers are not considered early adopters of new technologies. But this is all changing in some very new and profound ways. Artificial Intelligence (AI) is one area where food marketers are making use of the latest and greatest technical advances. And with this new technology able to deliver…
October 25, 2018
Boost Food Campaign Results with 5 Local Digital Media Strategies
Consumers are increasingly dependent on mobile usage, mobile pay, wearable devices, digital personal voice assistants, and other new technologies to make their life (and purchasing behavior) easier. The heavy adoption of these new technologies also brings forth new opportunities to effectively reach consumers at the local level. Traditional platforms are…
October 16, 2018
The Food Brand’s Guide to Facebook Watch & IGTV
Since its launch in 2005, YouTube has owned the video content niche on social media. That’s changing, if Facebook has any say in the matter. In the quest to expand their internet empire, Facebook has turned its attention to video content with two recent product launches in 2017 and 2018:…
