Idaho Potato Truck on Hughes Barge in NYC

Experiential & Events Food PR Media

May 2, 2017

The Big Idaho Potato Tours The Big Apple

The Big Idaho® Potato Truck had already generated hundreds of millions of media impressions across the country, but it was simply too big to drive on the streets of New York City. We knew it would take a highly unusual event to capture New Yorkers’ interest. It would have to be outlandish…

Sue Kennedy, PR Director

Andrea Schepke and Taylor DeVries at IFEC with EvansHardy+Young

Food PR Foodservice

February 28, 2017

Harnessing The Power Of Networking For Foodservice Clients

After nearly a decade managing foodservice accounts and despite the ascendency of the Digital Age, one thing is clear: industry networking remains a critical ingredient of foodservice marketing and public relations. When I map the most successful partnerships and programs executed on behalf of long-standing client, National Honey Board (NHB), for example,…

Andrea Schepke, PR Director

California Walnuts and Arugula Beet Salad EvansHardy+Young

Food PR Foodservice

January 27, 2017

6 Ways Commodity Boards Build Relationships With Foodservice Operators

When I was starting out in my career, I vividly remember walking into my first menu ideation session with a large-scale foodservice operator. Despite my nerves, I felt a rush of energy getting a glimpse behind the magic of a brand I had known since childhood. I had the opportunity…

Emily Nordee-Rogers, PR Director