Buddy The Elf Breakfast Order Holiday Ad EvansHardyYoung

Food Campaigns Media

December 16, 2020

Creative Food Advertising All Wrapped Up For the Holidays

The holidays are a time of year folks eagerly look forward to for its special food-related traditions. If you’re like me, one of the traditions you cherish most is all the great creative food advertising during this period. However, you’re probably not much like me, because I’m kind of an…

Kirk Evans, VP/Assoc Creative Director

Impossible Burger Great Patty Pickup Party EvansHardy+Young

Food Campaigns

September 17, 2020

Creative Coronaviral Food Marketing Continues

Last quarter, we were just beginning to see the effects of COVID-19 on food marketers struggling to deal with creative production issues and appropriate tonality in our brave new world. Brands were entering the coronavirus conversation conservatively, taking great care not to offend consumers. But now that a new normal…

Kirk Evans, VP/Assoc Creative Director

Food Campaigns Media Other

June 2, 2020

“Viral Advertising” Takes on Whole New Meaning for Food Marketers During COVID-19

When it comes to the state of creativity in food advertising content, it goes without saying that the coronavirus has had a dramatic impact. Commercial shoots, like all nonessential activities, have been shut down during the crisis. But with so many people staying at home, consumers are spending more time…

Kirk Evans, VP/Assoc Creative Director

White and Pink Ice cream Scoops on Pink Background New Food Ads EvansHardy+Young

Food Campaigns Media

April 22, 2020

Top Trends in Recent QSR, CPG & Branded Commodity Marketing

The first quarter of 2020 was proceeding nicely for food marketing creative efforts, when seemingly overnight, the world changed. Huge repercussions are currently being felt far and wide throughout the industry, and it will be interesting, to say the least, to see how food messaging and content pivots in the…

Kirk Evans, VP/Assoc Creative Director

Tito's Hand Cleanser Bottle EvansHardy+Young

Food Campaigns Food PR

March 26, 2020

5 Food & Beverage Brands Stepping up Right Here, Right Now

With COVID-19 taking over headlines, newsfeeds and digital happy hours, it’s hard to think about anything else. But the fact is, as food marketers we’re playing an integral role in providing stability and peace of mind to millions of Americans. As a few food brands are showing us, how we…

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Food Advertising Illustration EvansHardy+Young

Food Campaigns Media

January 28, 2020

Is Your Media Buy Working in the Crowded Food Landscape?

Introducing a new consumer packaged food item in a crowded category can present a multitude of marketing challenges. Media strategies that break through to the increasingly complex consumer targets need to be carefully planned. So how can you ensure your media plan delivers a high level of engagement? And make…

Lily Katz-Smolenske, Senior VP Media Director

Traditions or Trends: Notable Food Marketing Creative

Consumer Insights & Trends Food Campaigns Media

January 7, 2020

Traditions or Trends: Notable Food Marketing Creative

The fourth quarter of 2019 saw a slew of creative holiday-themed food marketing and advertising, including two meaty turns on what has become an odd and endearing annual tradition. In QSR news, last summer's Chicken Sandwich War reared its head once again. And in the grocery category, Sam’s Club introduced…

Kirk Evans, VP/Assoc Creative Director

New Food Ads for Quarter One of 2019 - Food Marketing EvansHardy+Young

Consumer Insights & Trends Food Campaigns

October 15, 2019

Your Fall 2019 Trends Update: Recent Food Marketing Creative

Fall is here, and with it comes pumpkin spice to make just about everything nice. The third quarter of 2019 saw creative food marketing and advertising capitalizing on the omnipresent annual trend in both humorous and attention-getting ways. In addition, the plant-based movement in fast food continued its momentum, even in the…

Kirk Evans, VP/Assoc Creative Director

Top Creative Trends in Recent Food & Beverage Advertising

Food Campaigns

July 9, 2019

Top Creative Trends in Recent Food & Beverage Advertising

Current trends in food and beverage advertising are becoming increasingly dictated by millennials and their desires for transparency and accountability from the brands they patronize. The second quarter of 2019 saw several campaigns that speak directly to these concerns, including competing ads from Clif and KIND snack bars over the…

Kirk Evans, VP/Assoc Creative Director

Food Campaigns Food PR

April 2, 2019

Here is What Happened in Food Advertising This Quarter

The first quarter of 2019 saw some great breakthrough creative food advertising and marketing efforts from food brands including The Wonderful Company, Devour Frozen Foods, Hidden Valley Ranch and more. Nowadays, of course, high concept campaigns like these are almost always centered around, or at least include, a social and…

Kirk Evans, VP/Assoc Creative Director

Food campaigns