Idaho Potatoes are the most popular potatoes on the planet. So how do you make them more popular? By building one that’s 28 feet long, putting it on a truck, then a barge, then turning it into a hotel, obviously.
OUR WORK
We don’t make a distinction between work and strategy because strategy is always baked into every execution.
A Whiskey with an Unfortunate Name
When you first hear of a whiskey called Chicken Cock, your first reaction is likely, “that’s unfortunate,” but in a world where it’s hard to break through and create memorability, it can serve as an incredible equity.
California Walnuts
Eating better isn’t always simple—except when it is. This campaign offers a simple way to eat healthier by showing how walnuts are a quick and easy way to add nutrients to any meal.
SOCIAL
SOCIAL

Always Look for the Seal
Everyone knows that the best potatoes come from Idaho. So, what happens to all the other potatoes that were born in another state? We’re glad you asked.
EHY STUDIO
EHY STUDIO

Martinelli's
Wherever there is Martinelli’s, joy seems to follow. It really is true. However, the opposite also seems to be true for those who opt for something stronger than the non-alcoholic sparkling cider.
GII Frozen Fries
It’s tough to stand out in the freezer aisle today. So, how do you differentiate one brand from another? You let consumers do it for you, with reviews that are as compelling as they are entertaining.